Target a Specific Podcast Episode at 100 Percent SOV

You can use TAP and Omny Studio to target one ad or advertiser to a specific podcast episode at 100% share of voice (SOV) for a set period of time, with no limit on impressions. This article assumes you are already familiar with the basics of TAP and Omny Studio.

Also see:

• How to target one advertiser to all podcast episodes, at 100 percent SOV

• How to exclude all other ads from an advertiser's industry for all podcast episodes – industry exclusivity

To use more than one position (pre-roll, mid-roll, post-roll), you should create a separate flight for each position. The description below assumes you want this SOV campaign to run in all three positions.

In brief:

• Set the advertiser's Ad Separation Override in TAP to 0.

• Create a campaign in TAP with a no goal flight for each position.

• Set the flight's Priority type as Sponsorship.

• Create a Content Targeting rule that targets the podcast episode.

Step 1: Set the Advertiser's Ad Separation Override

This overrides the default ad separation setting for this specific advertiser; when set at "0" it means ads from this advertiser can run back-to-back.

1. Go to the Advertisers list in TAP and select the advertiser that you want to use in your 100% SOV campaign.

2. On the Information tab, go to the Competitive Separation section and enter "0" as the Ad separation override.
   

3. Select Save advertiser to save the change.

Step 2: Create a No-goal Campaign for Pre-Roll

While not a requirement, Triton Digital recommends you create no-goal flights within their own campaigns instead of mixing goal-based and no-goal flights in the same campaign.

1. Create a campaign in TAP and add a flight.

2. Give the flight a name. Tip: Include "pre-roll" in the flight name.

3. Set the Start date and End date for the period of time you want this SOV campaign to be in effect.

4. In the Priority type section, select Sponsorship. This automatically pre-selects No goal for Goal.

5. In Content type, check Podcast. Uncheck Live and Other (On-Demand).

6. In Position, choose one position. In this example, we select Pre-roll.

7. In Targeting, create a Content targeting rule that specifies the podcast episode by episode ID. In Omny Studio, this is the Clip ID.

8. Finish setting up the flight by entering any other required information.

9. Save the flight.

Step 3: Create a Flight for Mid-roll

1. Make a copy of the first flight.

2. Edit the copy to change the position to mid-roll.

3. Optional: Change the flight name to include "mid-roll".

4. Save the flight.

Step 4: Create a Flight for End-roll

1. Make a copy of the second flight.

2. Edit the copy to change the position to post-roll.

3. Optional: Change the flight name to include "post-roll".

4. Save the flight.

Step 5: Add the Creative

To run the same ad in all positions, simply re-use the same creative in all flights. Alternatively, you can use a different ad (but from the same advertiser) in each flight, and thus, each position.

That's it! Once you add your creative, the flights should run with 100% SOV in all positions on that episode of the podcast.