We are IAB v2 compliant; does the impressions report only show the unique?
Yes, the TAP Explore Impressions metric only displays impressions delivered. To see numbers for impressions discarded under IAB v2 compliance rules, use the Gross Impressions metric.
Why do some regions appear blank in my report that is split by the Regions dimension?
Listener profiles do not always contain the information corresponding to your report's dimensions, such as the listener's region in this example. When the profile does not contain the information, Explore cannot link the delivered impression to that dimension. This applies to any dimension where the listener profile does not contain the corresponding information.
Why does "Total Delivered Impressions" metric appear multiple times in a report?
The "Total Delivered Impressions" metric is associated with the flight, so reports using this metric might appear to have duplicate rows. However, it is not actually duplicating; what you see are the results split by flight for the selected dimensions.
To make it easier to understand what you're seeing, you should always include the Flight (ID) dimension when using the Total Delivered metric, as this will show you that each line in the report corresponds to a specific flight. See the example below.
Station Name | Date Hour (UTC) | Flight (ID) | Total Delivered Impressions | Impressions |
|---|---|---|---|---|
RadioBlork | Mon Apr 18 2022 04:00:00 | 18174697 | 23,987 | 678 |
RadioBlork | Mon Apr 18 2022 04:00:00 | 18174702 | 29,621 | 912 |
RadioBlork | Mon Apr 18 2022 05:00:00 | 18174697 | 23,987 | 712 |
RadioBlork | Mon Apr 18 2022 05:00:00 | 18174702 | 29,621 | 943 |
| This column indicates the date and time, | This column shows the two flight IDs being reported. Without Flight (ID) showing, you might think these four rows include duplicates instead of two different flights. |
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