With Apple Podcasts Subscriptions, you can offer your fans premium benefits like ad-free listening, early access, and bonus episodes. This article describes how to set up your Clips in Omny to offer Apple subscriber benefits. You'll first need to ensure your Organization has turned on the Apple Podcasts Subscriptions feature overview video and that it has Setting up the Apple Subscriptions feature in Omny Studio.
Listen ad-free
By default, all episodes submitted through the Apple premium feature will offer an ad-free experience to Apple Podcasts subscribers, regardless of whether the episode is free (i.e published as a Public or Unlisted Clip in Omny), or only available to subscribers (i.e. Published as Restricted in Omny).
You have the ability to control the ad experience for subscribers on free episodes. Specifically, you can enable ad insertion for Apple subscribers at both the Organisation level (applies to all episodes), or selectively at the Playlist level.
If you want your Apple Podcast subscribers to hear ads on free episodes for all shows:
Navigate to your org settings.
Under the Apple subscriptions tab, untick “Disable dynamic ad insertion for Apple Podcast subscribers downloading unlisted & public clips.”
If you want your Apple Podcast subscribers to hear ads on free episodes for select shows:
Navigate to the playlist in Omny Studio for the shows that you want to have ads included in free episodes.
In the playlist Details tab, go to 'Advanced settings', and untick the option to disable Dynamic ad insertion:
These settings are applied to all future Public or Unlisted Clips you publish, including Clips you transition from Restricted to Public/Unlisted.
If you wish to apply these settings retroactively to your back catalog, reach out to Triton Support.
Note: Restricted Clips are not affected by these settings and will continue to be exclusively ad-free.
Subscriber-only episodes
Set your subscriber-only episodes to 'Restricted', or schedule them to 'Restricted', and keep all other episodes as 'Public'.
Subscriber-only bonus episodes
Set your subscriber-only bonus episodes to 'Restricted', or schedule them to 'Restricted', and keep all other episodes as 'Public'.
Early access to episodes
Set your early-access episodes to 'Restricted', Save changes, then schedule them to become public.
Archive access
Change the status of any 'Public' episode which you wish to only offer to your subscribers after a certain date to 'Restricted'. You can also schedule a date at which a clip should become 'Restricted'.