For Reach Extension contracts, Triton first considers owner priority then reseller priority to select reseller flights.
Also see:
Key Takeaways
Owner priority determines if reseller demand is considered.
Reseller priority determines which reseller flight to serve, but only within the same inventory scope.
Different inventory sources are evaluated independently.
Owner Priority Is Evaluated First
The priority set by the owner on the delegate flight controls when reseller demand is eligible.
That delegated flight competes with the owner’s other flights at the same priority level.
Only owner campaigns are evaluated at this stage, including the delegated flight.
Reseller campaigns are not considered yet.
If the delegated flight does not win at the owner level, the reseller is never evaluated.
If the Delegated Flight Wins, Reseller Priority Applies
If Triton selects the delegated flight, the request is passed to the reseller.
Inside the reseller space:
Only reseller flights targeting that specific allocated inventory are evaluated.
Reseller priorities are compared only against other reseller flights targeting the same inventory source.
Flights targeting different publishers or contracts do not compete with each other.
Example
Owner delegated flight: Priority 8
Reseller flight targeting that contract: Priority 4
Flow:
Owner flights are evaluated first.
If the delegated flight (Priority 8) wins, the request moves to the reseller.
Among reseller flights targeting that same inventory, the Priority 4 flight wins.