Viewing a Forecasting Report

  • Updated on Apr 30, 2024
  • Published on Jun 1, 2023
  • 3 minute(s) read
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The Forecasting report shows you the avails for the selected date range, filters, and splits. It appears after you click Run. You can re-run the report at any time by modifying an item and clicking Run again.

The report is divided into two sections. The top part of the report shows the inventory availability according to the filters and splits that you set in the query builder. Below that is the Contending section, which shows you the flights that are contending for the inventory. Click the flight ID of the contending flight to jump to that flight in Tap.

  1. Avails report.
  2. Any column header with up/down arrows can be sorted.
  3. Contending Flights report.
  4. Click a flight ID to jump to that flight in Tap.

Understanding Contending Flights

The Contending Flights section shows you the other flights that are contending for this inventory within the date range of the report. Use this information to balance your bookings and your pacing in order to get the best results for your inventory.

For example, if the report shows you have many flights contending for the inventory, you can decide which ones to pause in order to give your new bookings a chance to use the inventory, or you could decide to book the new flights for a later date.

  • Contending flights include both active and paused flights.
  • Newly created flights are immediately available to be considered as contending.

  1. Campaign information for contending flight (advertiser name, Campaign name, Flight ID, flight status).
  2. Flight information for contending flight.
  3. Impressions for this flight that are contending for this inventory.
  4. On-Track Indicator for this contending flight.

Including Contending Flights in Exports

When you go to export your forecasting report, the Export dialog includes a checkbox for contending flights. If selected, the contending flights appear in a separate sheet in the exported Excel report.

Exclusivity Rules and Ad Quality Rules

The report includes sections that show any exclusivity rules you have in effect, as well as Ad Quality rules.

Including Exclusivity and Ad Quality Rules in Exports

When you go to export your forecasting report, the Export dialog includes checkboxes for Exclusivity rules and Ad Quality rules. If selected, the Exclusivity rules and/or Ad Quality rules appear in separate sheets in the exported Excel report.

Understanding Impression Inventory with DMP Audience Segments

This section explains what happens when filtering inventory availability by one or more DMP segments.

  • The Total Inventory result takes into account listeners’ profiles; the segment does not need to have been used as a targeting parameter in a flight.
  • The Available Inventory result is the Total Inventory minus Contending flights.
  • Contending flights are flights for which the targeting intersects with the targeting of the forecasting query. Specifically:
    • A flight without targeting (i.e, targeting all) will intersect with any forecasting query that uses a segment.
    • A flight targeting a segment can intersect a query with a different segment if there are common listeners in both segments.
      For example: If a flight targets the segment age > 18 and the forecasting query targets the segment people who want to buy a car, the flight will be contending because there are listeners who are both over 18 and who want to buy a car.

Avoid Mixing and Matching

While Tap segment targeting allows for only AND logic when targeting between segments, Inventory Availability forecasting allows for both AND or OR logic. However, since Audience Segments are available as filters only (i.e., you cannot separate them by dimension), you should avoid mixing and matching between DMPs in your filter selection.

For example, the following query filter is not recommended:

  • Filters: DMP A Male 45+ OR DMP B Male 45+
  • This is not recommended because "Audience Segment" is not available as a report split (dimension) so you would not be able to see the results broken down by DMP.  Since the query uses OR logic, you would not be able to determine to which DMP those available impressions are allocated.

However, the following query filter is acceptable:

  • Filters: DMP A Male 45+ AND DMP B Male 45+
  • This is acceptable, because it uses AND logic, and it reflects how you can book in Tap; it helps you understand the scale this combination would give.