Also see:
Xandr/AppNexus is your first and primary source of support for any Xandr/AppNexus related issues. However, the Triton Digital Help Center contains a few items that might help you with some basic problems if you are an AppNexus user. But AppNexus documentation and support always take precedence over any AppNexus articles found in the Triton Digital Help Center.
If your campaigns are not delivering at the rate you expect, it might be due to one of the following problems:
Your frequency cap settings are self-defeating.
There is a shortage of matching targeted inventory for:
Segments
Geography
Device/supply type
Your CPM is set too low or too high.
Follow the steps below to troubleshoot those problems.
Frequency Caps
Frequency caps can be tricky in cross-platform delivery because each platform handles it differently. For example, frequency capping on desktop players is usually handled by cookies, but most mobile apps do not use cookies. So if you are set up to use cookie-based frequency capping, you are excluding almost all mobile listeners – which can be the majority in most cases.
If your orders allow it, enable "Show to users without cookies." This should significantly open up your delivery options. Also consider disabling frequency capping altogether.
Make sure your frequency is not set too high.
Consider enabling "show to users without cookies."
Matching Targeted Inventory
If you have a shortage of matching targeted inventory, it's probably because you are targeting too narrowly. Remember that every targeting type you enable narrows the delivery options, so when you add multiple targeting criteria you can end up reducing your delivery target to a very small size, and that's before bidding even begins for the inventory.
Use the tips below to adjust your targeting strategies.
Segments
If your order allows it, open the campaign up to a wider selection of data segments. If it currently targets "any" of your listed segments, consider switching to "all" of the listed segments. Alternatively, do not use segment targeting; remember that many players do not report segment data, so you are excluding all of those listeners whether or not they fit your targeting criteria.
Geography
Similar to segment targeting, if you use geographic targeting you should make sure you are not targeting an area that is too small, and remember that you are excluding all listeners who do not report geographic targeting data.
Device/Supply Type
Remember to choose all three device types (turn all three “On”) regardless of your intended targeting. Then select the Custom radio button and target your devices by choosing the supply type from the list that appears (web placements, mobile web placements, or apps placements).
All three "Device and Supply Type" items are set to "On."
This example shows a custom supply type, set to target mobile devices, mobile apps.
Custom Supply Type Settings for PC- or Mobile-based Targeting:
PC-based | Mobile Web-based | Mobile App-based |
ON – Web Placements | ON – Web Placements | Off – Web Placements |
OFF – Mobile Web Placements | ON – Mobile Web Placements | OFF – Mobile Web Placements |
OFF – Apps Placements | OFF – Apps Placements | ON – Apps Placements |
If the above settings do not bring you higher delivery rates, consider opening the campaigns to a wider range of device/supply types. For example, open the campaign to both mobile web-based and apps-based instead of just apps-based.
CPM Setting
Your CPM might be set too high or too low. Try adjusting your CPM upward a bit, and see if there is any change. If not, try raising it a bit more. Alternatively, try lowering it.
Finding the right CPM is both an art and a science; if you're not sure what the appropriate CPM is for your situation, seek guidance from Triton's Monetization team at Monetization@tritondigital.com.