With Apple Podcasts Subscriptions, you can offer your fans premium benefits like ad-free listening, early access, and bonus episodes.
Also see:
Listen Ad-free
By default, all episodes submitted through the Apple premium feature will offer an ad-free experience to Apple Podcasts subscribers, regardless of whether the episode is free (published in Omny Studio with a visibility of Public or Unlisted ), or only available to subscribers (published in Omny as Restricted).
You have the ability to control the ad experience for subscribers on free episodes by enabling ad insertion for Apple subscribers at both the Organization level for all episodes, or selectively at the Playlist level.
These settings are applied to all future Public or Unlisted clips you publish, including clips you transition from Restricted to Public or Unlisted.
To apply these settings retroactively to your back catalog, reach out to Omny Support.
Note: Restricted clips are not affected by these settings and will continue to be exclusively ad-free.
Listen Ad-free for All Apple Podcast Shows
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Go to Organization settings > Distribution > Apple ad-free public episodes.
Uncheck Disable dynamic ad insertion for Apple Podcast subscribers downloading unlisted & public clips.
Select Save changes.
Listen Ad-free for Selected Apple Podcast Shows

Find the playlist for the shows that you want to have ads included in free episodes.
In the playlist Details tab, go to Advanced settings, and uncheck Disable dynamic ad insertion for Apple Podcast subscribers downloading unlisted & public clips.
Select Save changes.
Subscriber-only Episodes
Set your subscriber-only episodes to Restricted, or schedule them to Restricted, and keep all other episodes as Public.
Subscriber-only Bonus Episodes
Set your subscriber-only bonus episodes to Restricted, or schedule them to Restricted, and keep all other episodes as Public.
Early Access to Episodes
Set your early-access episodes to Restricted, save changes, then schedule them to become Public.
Archive Access
Change the status of any Public episode which you wish to only offer to your subscribers after a certain date to Restricted. You can also schedule a date at which a clip should become Restricted.