To bring communication and transparency in line with industry practices with respect to your end users’ consent and the legal basis for processing personal information, all publishers shall implement, to the extent applicable based on the legal jurisdiction relevant to the operations, the following parameters to pass instructions encoding such consent:
| Parameter | Description | Value |
|---|---|---|
gdpr * | Flag indicating if General Data Protection Regulation (GDPR) regulations apply. GDPR was established by the European Parliament and the Council of the European Union. | 0 = GDPR does not apply 1 = GDPR applies |
gdpr_consent * | GDPR transparency and consent string encapsulating relevant details about how transparency and consent was established. The string must comply with the IAB Transparency and Consent Framework specifications. | URL-safe base64-encoded GDPR consent string. |
us_privacy | U.S. Privacy String that signals whether or not the U.S. Privacy Regulations apply to the consumer, if an “explicit notice” legal disclosure has been established with a consumer, and if the consumer has chosen to opt out of the sale of their personal data. Version 1 only supports signals pertaining to the California Consumer Privacy Act (CCPA). The string must comply with the U.S. Privacy String format. | String |
coppa | Flag indicating if Children's Online Privacy Protection Act (COPPA) regulations apply. COPPA was established by the U.S. Federal Trade Commission. | 0 = COPPA restrictions do not apply 1 = COPPA restrictions apply |
* In connection with GDPR, Triton Digital is a registered and approved vendor under the Global Vendor List (GVL) TCF v2.0. maintained by the Interactive Advertising Bureau Europe (IAB Europe). Triton Digital’s GVL vendor ID is 239.
For more information, please consult the service specifications made available to you by Triton Digital that are relevant to the Triton Digital Services you are receiving.