Quick Look Tutorials

The Campaigns page contains a list of all the campaigns you have access to. By default, the Not archived filter is selected, showing you all campaigns except the archived ones. (Select All to see all campaigns including archived ones.)  Use the filters to narrow down the list until you find the one you're looking for.

Filter by status:

Narrow your search by selecting the Status filter that corresponds to the status of the campaign you are looking for. For example, select Draft in the quick filters to see only campaigns that have their status set to "Draft."

Filter by user:

Select My team to only see campaigns created by members of your team. Or select Me to only see campaigns created by you.

You can also combine quick filters, such as quick-filtering Draft campaigns created by Me.

Filter by name, etc.:

Enter a name or other text in the filter bar and select the search criteria from the smart list suggestions that appear. The suggestions list varies depending on the text you enter.

For more information, see Searching/Filtering.

Because of new TAP's flexible workflows, there are several ways to create a campaign. This Quick Look shows you one typical way to do it. Bear in mind that in new TAP, campaigns are containers for flights, and have no dates or monetary goals/values themselves.

To create a new campaign:

1. On the Campaigns page, click +New campaign.
2. On the New campaign page, enter the campaign details:
3. Select the advertiser from the drop-down list (or click Create an advertiser to create a new one).
4. Enter a campaign name.
5. Select the team that will be associated with the campaign.
6. (Optional) Enter Additional information, such as the account executive, trafficker, external ID, or notes.
7. Click Create campaign. *
   * Optionally, use one of the Create campaign and... shortcuts, or create bulk campaigns:
   

The Flights page contains a list of all the flights you have access to. By default, the Not archived filter is selected, showing you all flights except the archived ones. (Select All to see all flights including archived ones.)  Use the filters to narrow down the list until you find the one you're looking for.

Filter by status/state:

Narrow your search by selecting the Status/state filter that corresponds to the status or state of the flight you are looking for. For example, select Draft in the quick filters to see only flights that have their status set as Draft.

Filter by user:

Select My teams to only see flights created by members of your team. Or select Me to only see flights created by you.

You can also combine quick filters, such as quick-filtering Draft flights created by Me.

Filter by name, etc.:

Enter a name or other text in the filter bar and select the search criteria from the smart list suggestions that appear. The suggestions list varies depending on the text you enter.

For more information, see Searching/Filtering.

Because of new TAP's flexible workflows, there are several ways to begin creating a flight. This Quick Look shows you one typical way to do it.

To create a new flight:

1. On the Flights page, click +New flight.
2. On the New flight page, enter the flight details:
   • Select the associated campaign from the drop-down list (or create a new campaign that will be associated with this flight).
   • Give the flight a name.
3. Enter the delivery details:
   • Flight start and end dates.
   • Flight priority type (sponsorship, standard, bulk, or filler).
   • Priority level.
   • Pacing (Even pacing, Front-loaded, Trend-based, or As fast as possible).
   • Net and gross rates.
   • Delivery goal.
   • Pricing model.
   • Delivery method and position.
4. (Optional) Add a frequency cap.
5. Apply targeting.
6. (Optional) Enter additional information, such as External ID.
7. Click Create flight.*
8. When your creative is ready, go back and add creative. (Creative cannot be added until the flight has been created.)
   * If your creative is ready when you're creating the flight, you can use one of the "Create flight and..." shortcuts to create the flight and jump directly to entering creative: