The open marketplace is open to all buyers who participate in real-time bidding (RTB) for your inventory. This is different than the private marketplace, where specific buyers can access inventory through deals. Triton puts your inventory on the open marketplace only when no private auction bid is accepted.
Also see:
Triton apples first-price auctions in the open marketplace:
The buyer with the highest bid equal to or greater than the floor price wins.
The clear price is the amount that the buyer has bid.
You can use TAP Programmatic > Publisher > Open Marketplace to configure how to offer your inventory in the open marketplace:
Use Floor Rules to set floor prices for your open marketplace inventory.
Use Inventory Rules to specify what inventory is available in the open marketplace.
Settings and rules you create in the open marketplace do not affect your deals, which occur in the private marketplace.
Floor Rules
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Floor rules determine an auction's lowest acceptable price and how it’s targeted:
Publisher floor rules: You can create, edit, and delete these rules according to your needs.
Global floor rules: Configured by Triton Digital. You cannot change them in TAP Programmatic.
Only one rule in the open marketplace is applied for a given auction based on the rule’s target settings:
Triton evaluates your publisher floor rules first, if defined.
If no publisher floor rule applies in an auction, Triton evaluates global rules.
If no publisher or global floor rules apply, Triton applies the default floor price of $1.00 USD.
Create Publisher Floor Rules
Go to TAP Programmatic > Publisher > Open Marketplace.
Select + New Open Marketplace rule.
The New Open Marketplace Rule page appears.Enter the relevant information according. See Open Marketplace Rules Details.
Select Create open marketplace rule.
A confirmation message is displayed.
Edit, Duplicate, or Archive Publisher Floor Rules
You can modify a publisher floor rule by editing it. You can create a new rule by copying an existing rule. You can’t delete a floor rule, but you can archive it so that Triton ignores it.
Go to TAP Programmatic > Publisher > Open Marketplace.
Find the floor rule in the list to edit or archive.
In the rule’s Details menu, choose Edit open marketplace rule, Copy open marketplace rule, or Archive open marketplace rule.
To edit a rule, see Open Marketplace Rules Details then select Save open marketplace rule.
Set Priority for Publisher Floor Rules
Priority defines the order in which rules are evaluated: rules at the top of the list are evaluated first.
To change the priority of a rule, simply grab the rule with your cursor and drag and drop it in the position you prefer.
Put more specific rules at a higher level than the more general rules. For example, you might create a "LATAM" floor rule that targets listeners in all Latin American countries, but you also want a specific rule that targets Brazil listeners and Portuguese content. In this case, you put the "Brazil" rule higher up the priority list than the "LATAM" rule. Otherwise, an auction of inventory for Brazilian listeners would evaluate the "LATAM" rule first.
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Open Marketplace Floor Rule Details
Name
Enter a name for the rule.
Price
Floor
Enter the lowest price that Triton will accept in an open-market auction. Triton rejects bids that are below this price.
Specify an amount with two decimal points of precision. Example: For $1.25, enter "1.25" (without quotes).
Non-USD Currencies
The default currency for deals, packages, and open marketplace rules is USD (United States dollars), but you have the option to specify a different currency when setting floor prices. This is useful when transacting with buyers who operate in currencies other than USD.
When you select a currency other than USD, all auctions and transactions are still executed in USD. TAP Programmatic converts floor prices on-the-fly during the bidding process using the daily exchange rate. This reduces the risk of bid rejections caused when exchange rate volatility pushes bids below the floor price. Invoicing and payments remain unchanged.
The floor currency can be changed at any time for deals and open marketplaces.
However:
You cannot change the currency of an Ad Network package's when its status is Active.
Ad Network deals must use the same currency as the packages they are tied to.
Targeting
You can specify which inventory to make available in the open marketplace with Content targeting and Listener targeting rules. These targeting rules work the same way as they do for flight targeting rules with a differences for the open marketplace.
These differences are in Content targeting:
You can specify Station/podcast IAB Content Taxonomy 2.0 instead of Station/podcast genre.
Open marketplace also has Station/podcast language.
Open marketplace has more options under Other.