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What are Podcast Metrics Lineups?
The Podcast Metrics Lineups feature gives agency buyers impartial visibility of podcast download and listener count metrics for groups of your podcasts that you organize into “Lineups.” As the Lineup owner, you control the creation and sharing of Lineups with specific agencies, who then access the Lineup metrics via their own Triton login.
How can using Lineups lead to more advertising revenue?
Agency buyers want more certainty about the potential reach of their buys. Lineups give them this certainty by removing you, the publisher, from the process of supplying the buyer with download and listener count metrics. Instead, Triton supplies this data, automatically updating it every day.
Triton is impartial in this, as the automated nature of the data means that there is no scope for inflation or manipulation of any figures. Giving agency buyers this certainty should increase their confidence in your podcasts as desirable spots for the ads of their clients. Demonstrating that you have the confidence in your performance to expose it directly to agencies is good for building trust and for building a strong relationships with agency buyers.
How does it work?
Triton ingests and collates your podcast measurement data, whether you use Omny Studio or some other platform. (See the article "Reasons for feeding your podcast data to Triton: Metrics, Ranking, and Agency Exposure.") In the Podcast Metrics Lineups tool you, you create groupings, or "Lineups," of your podcasts according to which agency partners you want to share the data. For example, you can create a Lineup of your sports-oriented podcasts for one agency and a Lineup of "true crime" podcasts for another agency.
You choose which of these Lineups to share, and which agencies you want to share them with from our list of agency partners. Agency buyers at those firms can then login to Webcast Metrics and see the Lineups that you have shared with them, enabling them to see your download and listener count numbers for those Lineups. Lineup data is automatically updated every day.
Must Lineups contain multiple podcasts?
No. Lineups can be as few or as many podcasts from your roster as you wish. A Lineup could contain a single podcast, all of your podcasts, or any number in between. Some publishers choose to create Lineups based on genre, or based on similarities in demographic profile of listeners. Others just want to show off their entire organization's scale to agencies.
What data can an agency see in a Lineup?
Agencies use Lineup Explore to see the Downloads and Listener metrics from your Lineups. They can apply filters and dimensions to the Lineups to customize the views according to their preferences. For example, they can view metrics from a particular country, or they can split the views by device family or iTunes Category. (See the Lineup Explore section of the Triton Metrics User Guide for specifics on how agencies can view Lineup metrics.)
To discuss the implementation of Triton’s Line-Up feature, please contact your Triton Digital Publisher Manager or Client Success Manager.
For more information on Lineups, see the Triton Metrics User Guide.