For an overview of the Lineups feature see the article Podcast Metrics Lineups, Explained.
Triton's Lineups tool is primarily used for sharing your podcast metrics with agency buyers.
A secondary use of the Lineups tool is to let you see the unique, de-duplicated number of listeners that have downloaded at least one episode from a group of your podcasts within a defined period of time.
It is often desirable to know the amount of cross-listening that occurs within certain groupings of your podcasts. For example, you might want to know the unique listener count for your group of News/Talk podcasts, compared to the unique listener count of your individual News/Talk podcasts.
Reporting on this metric may give you a unique selling proposition that is attractive to advertisers. For example, let's say that Lineups indicates you have a low amount of cross-listening within your News/Talk podcasts even if the demographic profile of those listeners is similar. The lack of cross-listening between your shows means that each show has a large unique audience. Therefore it is in your advertiser’s interest to place their ads in more than one of your News/Talk shows, leading to more revenue for your company.
How to use the Lineups tool to show a unique listener metric for a group of podcasts
By creating a Lineup and running a report on it in Lineup Explore, you will be presented with a Unique Listener number for that group of podcasts.
Why the 'Market/Network' grouping field in Podcast Metrics Explore is not the same thing
The Market/Network field can be used for this type of analysis, but the podcasts that are in each group are static, set when the Podcast is first input into Triton Podcast Metrics. Using Lineups for identifying unique listener counts across multiple podcasts is more flexible: you can create Lineups in whichever grouping you like, whether they are in the same genre/market/network grouping or not, and you get the unique listener number for that Lineup immediately. You can add any two or more podcasts into a Lineup. This makes the Lineup function useful for ad-hoc listener count analysis.
Using Lineups may also be useful for recurring reporting: Your company may have a large catalog of podcasts, with large subsets of podcasts that you need to report on. Perhaps you require that certain shows are excluded or included from counts of unique listeners for these subsets. If so, creating and saving a Line-Up for each subset, and then adding and removing the required podcasts on each reporting cycle, will give you the ability to easily and quickly get to the unique listener metric for your subsets in a flexible way.
To discuss the implementation of Triton’s Line-Up feature, please contact your Triton Digital Publisher Manager or Client Success Manager.
For more information on Lineups, see the Triton Metrics User Guide.