What is the Tracking Pixel for Billing?
Sounder allows you to insert a billing tracking pixel into one or more Megaphone orders directly from the Integrations tab in the Audio Insights dashboard. The purpose of the tracking pixel is to automate the process of recording impression data for billing at the Megaphone campaign and order levels. Sounder will use this data to generate monthly invoices for CPM-priced usage of the Megaphone Ad Tag Integration.
Megaphone's documentation refers to tracking pixels as "Third Party Tracking Pixels." Their solution, however, does not include Campaign ID or Order ID information. Our pixel creation tool solves this by assigning costs to suitable campaigns and orders more easily.
How to Set Up the Tracking Pixel
Before creating a tracking pixel in Sounder
To create the tracking pixel in Sounder, you need the following:
Please check with your Sounder contact or email supportdesk@tritondigital.com to ensure the feature is enabled.
You need user permissions to create an Ad Tag in the Sounder Audio Insights Dashboard. You can confirm this by checking if your menu has the "Integrations" option.
The campaign and order(s) must already exist in Megaphone. Sounder only looks up your Megaphone data; you cannot create the campaign or order from within Sounder.
Orders may only have four third-party tracking URLs (pixels) previously assigned in Megaphone. The Megaphone limit is five, and an open slot for Sounder's pixel needs to be available. If an order already has five pixels, the Sounder billing pixel will not be inserted, and the system will show an error.
Creating a Tracking pixel
Once you have created your campaign and order(s) in Megaphone, follow these steps to create tracking pixels for billing on the orders that include a Sounder Ad Tag:
Open the Megaphone Integration Tab from the menu below your avatar in the upper right-hand corner of the app.
Click the "Create Tracking Pixel" button. This will open the campaign search window.
3. Search and select the Megaphone campaign with orders that include Sounder Ad Tags. You can filter the list by entering the campaign name or scrolling through it.
4. Select one or more orders for that campaign. You can select all the orders at once or select them one by one.
5. When you click the create button, the system will insert the pixel into the selected Megaphone orders.
Troubleshooting
If you're unsure if it's the right campaign, click "Cancel," and you can begin again by selecting it.
If the pixel fails to insert on an order because it already has five pixels, clear the error by removing one pixel from the order in Megaphone, then repeat the above process to add the Sounder pixel to the order.
If an order already has a Sounder pixel, you'll be able to see the order but won't be able to select it. Remove the existing Sounder pixel from the order in Megaphone, then repeat the above process to add a new Sounder pixel to the order.
How billing works
Once the Sounder pixel has been added to orders in Megaphone, we can track impressions with several parameters, including Podcast ID, Episode ID, Campaign ID, and Order ID.
When you first implement the tracking pixel, we'll work with you to verify accuracy by comparing it to your impression delivery reports. We expect to see some discrepancy (up to 15%) between your impression reporting and the pixel tracking report. Once we agree that the reports are aligned and suitable for billing, within five business days of the end of the month, we'll send you an invoice for the previous month's impressions broken out by:
delivery month
campaign
order
Viewing the list of pixels
You can view the list of pixels you've created by clicking the "Pixel List" button. This will display a scrollable list of pixels, the related campaigns and orders, and the creation date.
