Also see: Using Macros in TAP
The following macros are supported for audio inventory buyers. They can appear in impression and quartile URLs, as well as in the companion banner. However, they should be avoided in the audio media files (e.g. the URL to the mp3 file).
| Macro | Description |
|---|---|
| OpenRTB Macros | |
| AUCTION_ID | As per OpenRTB specification. |
| AUCTION_BID_ID | As per OpenRTB specification. |
| AUCTION_IMP_ID | As per OpenRTB specification. |
| AUCTION_SEAT_ID | As per OpenRTB specification. |
| AUCTION_AD_ID | As per OpenRTB specification. |
| AUCTION_PRICE | As per OpenRTB specification. |
| AUCTION_CURRENCY | As per OpenRTB specification. |
| Inventory Macro | |
| PUB_NAME | Name of publisher; e.g., "KSAD_RADIO" |
| PUB_ID | Numerical ID of publisher; e.g., "4052" |
| STATION_NAME | Name of station; e.g., "KSADFM" |
| STATION_ID | Numerical ID of station; e.g., "17083" |
| Listener Macros | |
| COOKIE | The Triton Digital cookie ID. |
| AD_ID | The mobile advertising ID, whether device runs iOS or Android (i.e., an IDFA or AdID). |
| IDFA | The Apple IDFA (iOS devices). |
| GAID | The Google advertising ID (Android devices). |
| IP | The IP address of the device. |
| USERAGENT | The User-Agent header of the device. |
| Buyer Macros | |
| CREATIVE_ID | The ID of the creative as sent by the DSP. |
| BUYER_ID | The ID of the buyer as sent by the DSP. |
| Transient Macros | |
| CACHEBUSTER | A random string for cache busting. The string is always a positive integer with a fixed length of 9 digits. |
| RANDOM | A random string for cache busting. |
| TIMESTAMP | UNIX timestamp in seconds. |