Creative Targeting

Also see:

• Scheduling Multiple Creatives within a Flight (TAP User Guide)

• Creative Scheduling and other Time Targeting (Triton Academy Revenue School)

Targeting creatives uses the same targeting tools as flight targeting except you access the targeting rules builder from inside the Triton Creative Manager, at the ad group level. (You cannot apply targeting rules to individual ad units).

For targeting rule type definitions, see Creating Flight Targeting Rules. For targeting overview information, see Targeting.

Using Creative Targeting Rules

Not all rule types that are found in flight targeting are available for creative targeting. The only targeting rule type type that is exclusively available for creative targeting is the date range time targeting rule type, which is used when Scheduling Multiple Creatives within a Flight.

If you were using Data Signals targeting in the Frequency® creative manager prior to the launch of the Triton Creative Manager, most of your Data Signals targeting rules have been converted to Triton Creative Manager creative targeting rules during the creative migration process (up to mid-October 2024). Exceptions include some “Advanced data signals” such as weather-related, which do not exist in the Triton Creative Manager. For more information, contact Customer Support.

Creative Targeting Example: Different Creative for a Specific Podcast

Below is an example of a good use of creative targeting. In this example, the advertiser wants to place an ad on all of your podcasts for the duration of the flight, but they have a specific customized creative for one particular podcast. The description below shows you how you could set up your flight to accommodate this request. (Only the major steps are described; you also need to save and publish your creative.)

Setup: You run a set of podcasts about pets, which includes a number of podcasts about dogs and birds and other pets, and one podcast about cats. Your advertiser wants to run the same ad on all podcasts except for the cat podcast; in that case they have a specific cat-themed ad for the cat podcast.

Assumption: Any other targeting criteria you add (such as demographic, geographic, etc.,) applies to all podcasts, so they are handled in the flight’s targeting rules. Also, you created a flight targeting rule to target the flight to all of your podcasts.

Step 1: The first creative targets the specific podcast

1. In the Triton Creative Manager, create an ad group that starts with the cat-themed creative.

2. Upload the audio, add any banners and tracking pixels you wish to use.

3. Optionally, rename this group with a name that identifies it as the cat-themed creative. (This is just for your own reference.)

4. Create a creative targeting rule in which the group targets the podcast about cats.

Step 2: The second creative is set to “default”

1. Create a new group in the ad; optionally rename the group with a name that identifies it as the creative for all other podcasts.

2. Upload the audio, add any banners and tracking pixels you wish to use.

3. Instead of creating a targeting rule, select the Set as default check box. As a result, this group will be used when targeting does not match the targeting of the first group you created.