Creative Targeting

Targeting creatives uses the same targeting tools as flight targeting except you access the targeting rules builder from inside the Triton Creative Manager, at the ad group level. You cannot apply targeting rules to individual ad units.

Also see:

• Targeting

• Create Flight Targeting Rules

• Scheduling Multiple Creatives within a Flight

• Creative Scheduling and other Time Targeting

Use Creative Targeting Rules

Not all rule types in flight targeting are available for creative targeting. Also, the only type of targeting rule that is available only for creative targeting is Time targeting > Date range. See Scheduling Multiple Creatives within a Flight.

If you were using Data Signals targeting in the Frequency® creative manager prior to the launch of the Triton Creative Manager, most of your Data Signals targeting rules have been converted to Triton Creative Manager creative targeting rules during the creative migration process (up to mid-October 2024). Exceptions include some “Advanced data signals” such as weather-related, which do not exist in the Triton Creative Manager. For more information, contact Customer Support.

Example: Different Creative for a Specific Podcast

Your advertiser wants to run the same ad in your podcasts for dogs, birds, and other pets. For your cat podcast, your advertiser has a specific cat-themed ad.

Step 1: Set up Flight Targeting Rules

In your flight, create targeting rules for demographics, listener location, and so on. Also, create a rule to target all of your podcasts.

Step 2: Set up Targeting for the Cat Creative

1. In the Triton Creative Manager, create an ad group with the cat-themed creative.

2. Upload the audio, add any banners and tracking pixels you wish to use.

3. For your own reference, rename this group with a name that identifies it as the cat-themed creative.  

4. Create a creative targeting rule in which the group targets the podcast about cats.

Step 3: Set up Targeting for the Other Creative

1. Create a new group in the ad; optionally rename the group with a name that identifies it as the creative for all other podcasts.

2. Upload the audio, add any banners and tracking pixels you wish to use.

3. Instead of creating a targeting rule, check Set as default. As a result, this group will be used when targeting does not match the targeting of the first group you created.