Webcast Metrics > Total Measurement > Charts shows you a number of sunburst charts for various metrics. Sunburst charts are interactive diagrams that change as you move your cursor over various parts of the chart.
Also see:
You can use Webcast Charts to create a sunburst chart for each of the following dimensions:
Top 20 stations. Only displayed when filtering by publisher or group.
Country and Region. Region refers to the subdivisions of a country, such as state in the U.S., province in Canada, and administrative region in France.
Family and Device
DMA (Designated Market Area)
Distributor
Radio Format. Only displayed when filtering by publisher or group.
Add Filters
Select at least one publisher, group, or station. You can select multiple items of the same type, such as multiple groups from the same publisher, or multiple stations within the same group. You cannot intermix, such a choosing stations from different publishers or stations from different groups.
Select the date range.
Select a specific daypart.
Select Add new to add one or more filters. If you add no additional filters, the charts displayed are for all dimensions for the selected publisher, group, or station and date range. Otherwise, the charts show only the filtered data. The filters are the same as are found in Webcast Explore, and are a subset of the Webcast Explore Dimensions.
Select the Metric
Select the webcast metric you want to display and select Apply or Apply and Run.
Single-tiered Sunbursts
Single-tier sunburst charts are simple to use because they are only one level deep. Look at the DMA sunburst chart: the ring is composed of color-coded segments, each representing a DMA region. Only the top ten regions are listed, the rest are grouped under Other.
In the example below, the dark green segment shows data for "New York". When you hover your cursor over the New York segment, its data appears in the center of the graph.
Hover here to highlight New York and see its data in the center of the chart.
Two-tiered Sunbursts
The Device and Family item is an example of a two-tiered sunburst graph. At the top level, the outer ring shows a segment for all devices, color-coded to match their device family in the inner ring. If you select a device you see its data in relation to all devices in the graph.
You can then drill down to the second level by selecting a device family at the top level. Now the graph shifts to only show you devices from that device family, and the data presented for each device is in relation to its device family.
Two-tiered: top level.
Inner ring: each color is a device family.
Color-matched items on the outer ring are specific devices within that family.
Two-tiered: second level.
Inner ring: only one color because this level shows only one device family.
Color-matched items on the outer ring are specific devices within that family.
For example, if you select the segment for iPhone in the outer ring at the top level, you will see the data for iPhones relative to all devices in the chart. Now select the device family segment Mobile, from the inner ring to see the mobile device family level. The chart re-draws to only show devices from within the Mobile device family. The outer ring still shows the specific devices, but now it only shows mobile devices. It shows you the same metrics values for as at the top level, but the percentage is now the percentage of mobile instead of the percentage of all devices.
Specific device (iPhone) is selected.
iPhone is part of this device family (“Mobile”).
The data for iPhone, with its percentage relative to all devices.
Specific device (iPhone) is selected…
“Mobile” is now 100% of the chart.
The data for iPhone, with its percentage relative to mobile.
Unknown and Unspecified Items
You might see data in your sunburst charts reported as Unknown, Unspecified, or simply blank. Typically, this means the data being analyzed does not contain the information needed to be more specific.
For example, a DMA or DIST chart reports an item with a percentage value but no label: "4%" instead of "Chicago 4%". This means that 4% of the reporting data does not contain DMA or DIST information. For DMA, this typically means traffic from outside of the USA. For DIST it typically refers to data from sessions that did not include distributor targeting with the dist query parameter.
In the case of Device and Device Family sunburst charts:
Unspecified: The device or family wasn't specified in the user agent, so it could not be categorized.
Unknown: User agents that we do not yet categorize. You should see very little of this, so if your unknowns represents a significant amount of traffic being reported, please contact Triton Digital support so we can analyze the data and hopefully categorize those user agents.
Set Up Radio Formats
The Radio Formats dimension only reports the formats that have been configured for your stations. If you have not configured any formats, nothing will be reported. If you have not already done so, please submit your stations' radio formats to Triton Digital. Be sure to include the station names exactly as they appear in Streaming Metrics. For details, see How to Specify Your Stations' Radio Formats for Triton Metrics.