Broadcast (Over-the-Air, or OTA) deals allows terrestrial radio stations to use programmatic ads sourced from TAP Programmatic Deals.
Broadcast programmatic deals work the same way as digital programmatic deals, with the following exceptions:
Targeting
Due to the broadcast's specific technology, inventory targeting cannot be used for broadcast programmatic deals. However, a future version of this feature will include targeting capabilities that align with how the broadcast content is typically targeted, such as geo-targeting by DMA but not by listener ZIP code.
Creative
Broadcast deals must contain at least one approved Creative ID, and the buyer can only win if they bid with the creative ID associated with the deal.
While digital programmatic deals do not specify creatives in the deal, broadcast programmatic deals require you to specify creatives based on their approved Creative ID. Creative IDs are provided by, and approved by, the buyer, who obtains the IDs from their DSP when they upload the creatives. Creatives must be pre-approved before they can win a bid.
In the Approved creatives field, enter the Creative ID for each approved creative; one per line, maximum 100 creatives.
