Collections and Targeting

You can tag a collection of content based on filter criteria with My Collections (Tags).

Your buyers or advertisers can use the tag in advertising targeting for their unique brand or campaign needs. Once you create a tag, Sounder sends it to Megaphone and makes it available as a contextual tag in TAP or in your ad platform. Ad operations or other sales operations teams can apply these tags to their campaigns.

Also see:
Contextual Targeting
Megaphone Integration

Create a Tag

Select + Create new collection at the top right.
In Create Tag Query, enter this information:
- Name: Enter a name for your tag.
- Description: Optional. Provide more details about the tag .
Build your query. See Query Your Content.
Select Create Tag to save your tag.

Edit a Tag

You can edit the Name, Description, and query for a tag. Select Edit from the tag’s Options menu, make your changes, and select Save. It can take several hours for the change to propagate to TAP.

Delete a Tag

Select Delete from the tag’s Options menu.

Deleted tags cannot be undone

Example Tags

Use the examples below to get started with contextual targeting.

There are also some basic brand safety targeting that will be preset in your Audio Insights Integration dashboard. You can edit or delete these tags, as necessary.

Brand Safety and Suitability Examples

Brand Safe - Unrelated: All episodes unrelated to any Brand Suitability category
Brand Suitable - Low Risk: Excludes episodes that are Medium risk and above
Brand Suitable - High Risk: Excludes episodes that are High risk and above

Contextual Targeting and Sentiment Examples

Contextual - Hard News: Gathers IAB categories for Business & Finance, Politics, War & Conflicts, Crime, Law, Science, Disasters, Medical Health, Education.
Travel insurance: IAB Category of Travel with a negative or mixed sentiment, which a travel insurance advertiser can target to play ads that propose solutions to frustrating travel stories.