TAP Explore Dashboard is an optional feature available when you subscribe to Tap Explore.
TAP Dashboard provides daily and monthly snapshots of your network ad delivery impression trends. You can select specific stations and compare them to identify which trend better over a 30 day period, or get R.O.N. (Run Of Network) snapshots for a high level view.
- Filters: Use just a publisher name for a Run of Network report
- Click +Add new to narrow the report to one or more stations.
- Snapshot of statistics.
Statistics
The top of the dashboard shows two statistics grids; yesterday's statistics and the last 30 days statistics.
- Snapshot of yesterday's statistics. (The + or - value is a comparison of yesterday's statistics with those of the previous day.)
- Snapshot of last 30 days' statistics. (The + or - value is a comparison of the last 30 day's statistics with those of the previous 30 days.)
Line Charts
There are two line charts for impressions; one for the last 30 days and one for the last 52 weeks. They both function the same way; they show the impressions trends for the time period in up to three color-coded lines (one per station). If your report includes more than three stations, the graphs display only the top three.
When you roll-over a segment (a day or a week, depending on which graph you are using), the data points for that segment are displayed.
- Impressions for the last 30 days. (Below this graph is the graph of impressions for the last 52 weeks.)
- Roll over a week to see that week's impressions.
- This graph shows impressions for three stations (color-coded).
Geographic Chart
The Geographic chart shows impressions by country and region in an interactive sunburst chart. The outer ring shows the impressions by color-coded country, segmented by regions that use the same color palette. The inner ring shows the countries without the segmented regions. When you roll-over a section, the impressions count for that section is displayed in the center of the chart.
When you click on a section in the inner ring (a country), the graph re-draws to show only the impressions for that country, with the outer ring showing only the regions for that country. The percentage indicated in the center of the ring is the percentage of the graph as it is displayed; in other words, when the entire global graph is displayed, the percentage shown is that region's percentage of the entire data set. When only a country is displayed, the percentage shown is that region's percentage of that country. See the example below for more information.
- Outer ring of top-level chart: Countries, segmented by regions.
- The roll-over shows California (region of U.S.) as 10% of the impressions for the entire global data set.
- Sidebar shows the top 10 countries in the top-level chart.
- Inner ring of top-level chart: countries not segmented by region. Click a country in the inner ring or on the sidebar to re-draw the chart to show only that country.
- The roll-over shows the United States as 84% of the impressions of the entire global data set.
- Second-level re-drawn graph showing just the selected country. Now the inner ring is the entire country (in this case the United States) and the outer ring shows the various regions of that country.
- The roll-over is on California, which is shown to be 12% of the impressions for the United States. Click the center of the graph to return to the full all-countries graph.
- Sidebar shows the region breakdown of the selected country.