Q&A Yield-Op

Office Hours and Webinar Q&A transcripts are lightly edited for clarity and brevity and are presented here for your convenience and to ensure the answers to important questions are shared. Answers are accurate at the time they are transcribed and presented, but due to on-going feature development and continuous improvements, some answers might be out of date when you read them. If there is a conflict between a Q&A answer and the related user guide, the user guide takes precedence.

TAP Programmatic replaces Yield-Op for programmatic advertising with Triton Digital.

Below is a selection of questions and answers captured during TAP Programmatic Office Hours sessions and Wednesday Webinars. Newer items are at the top.

Question	Answer
What is the time frame before impressions are expired while in the queue?	Approximately 30 minutes. The queuing of ads occurs in a live (instream radio) mid-roll instance only.
Is Bid Request volume different based on the different priority levels?	It is not. We send one bid request to each of the enabled DSPs in which we declare all market types and their floor (for PMP, we also send Deal IDs and Deals floor price). DSPs do not know if the Deal ID is from one of your deals or from an Ad network.
Where can we obtain Bid Request samples, besides going to Support?	You can find Bid attributes as well as a Bid request example here. If you need a sample which would include one of your deals, submit a request to Customer Support. Keep in mind that not all bid requests will look like the example. It will vary depending on the rules you have set (whether or not you have deals, packages, etc.).
Are there any plans to add a dynamic floor parameter to the S2S API for Yield-Op? We can set a static floor in Yield-Op but cannot pass one dynamically in the ad request.	This is not in our current plans, but we see a use case for this. Please reach out to your PDM or CSM, and ask to have this request added to our list so our development team can take a look at it and see if we can take it on.
If a DSP has a bunch of different, very similar packages, say at different dollar amounts (but all other attributes the same), are they bidding through all of them at the same time?	We send one bid request to each of the enabled DSPs in which we declare all market types and their floor (for PMP, we also send Deal IDs and Deals floor price). DSPs do not know if the Deal ID is from one of your deals or from an Ad network.
Is there a metric that allows us to know how many won bids are lost due to user disconnection?	In Manadge, you can see the various reasons why a bid was rejected, but not how many won bids did not play due to disconnection. You can put in a request to Customer Support and they can pull a one-off report for you. Also reach out to your CSM/PDM and ask to have this request added to our list so our development team can take a look at it and see if we can take it on.
Is there a way to see when we lost an impression because no one bid on it, versus a won bid that failed? Are all bid requests that don't win in this situation?	Yes, this information is available in the Yield-Op Analytics tool: Manadge.
The Bids dashboard in Manadge was not easy to find. I had to go into my settings and change my default dashboard to get it.	To make navigation easier between your dashboards, go to “change dashboard” to find all the dashboards you are looking for. Get more info at the Manadge Help Center.
Can you explain how/when we should use first price or second price auctions?	It is really up to you and your programmatic strategy. You can reach out to our Market Ops team at marketops@tritondigital.com to set up a call and discuss your options with them.
Is it possible to have transparency in the packages?	Yes, in Manadge, if you filter by the package, you will get granular information for it.
As an Ad Network, how can I optimize my pricing using second-price auction?	You need to keep all auction types in mind and remember that we will evaluate your package against the publisher rules in terms of soft/hard floors. To better understand each auction type, see this Yield-Op User Guide article.
As an Ad Network, how do I best use Age & Gender as well as Distributor targeting?	Age & Gender: this targeting will work ONLY if the publisher is passing age and gender data to Triton. Distributor: you will need to know exactly how the distributor is named. Reach out to marketops_team@Tritondigital.com if you need the distributor list. For example, if your buyer wants to reach all listeners on Spotify, this type of targeting would enable you to do so. For the full list of targeting options in Yield-Op, see the Yield-Op User Guide.
How can I optimize my prices (hard floor and soft floor) and what tool should I use to optimize?	Using Yield-Op Analytics ‘Bid View’, understand what percentage of your inventory was rejected due to price by adding ‘Bid Status’ as a dimension. If that percentage is high for you, filter by ‘Bid Status: Lost on Prices'. To have a better understanding of where your floors might need adjustments, also add dimensions: Deal name Station name Position etc You can also consult this Yield-Op tip: Did you know there are several ways to monetize your inventory programmatically?
For programmatic guaranteed, how do we know that the buyer activated the deal on their end?	Check if your TAP PG flight is getting impressions. You can also check in Yield-Op Analytics and filter for that specific deal. If you do not see impressions, reach out to your buyer.
Ads.txt: I’m getting errors for some of my stations	Validate your ads.txt using this free online validator: Sellers.Guide