On-Demand API and/or Triton SDK
Should the web player(s) or mobile application(s) used by Client to deliver Client Content be developed and hosted by Client or a third-party (“Client Application”), Client shall install and integrate all Client Applications with the latest version of Service Provider’s On-Demand API and/or Triton SDK, as provided to Client by Service Provider. Service Provider grants Client a free, limited, non-transferable, non-sublicensable, non-exclusive and worldwide right to use and reproduce Triton SDK for the sole purpose of: (i) connecting Client Applications with Service Provider’s Network during or in relation with the Agreement; and (ii) deliver the Advertisements provided by Service Provider through Client Applications during or in relation with the Agreement.
Client is solely responsible to ensure that Client Application complies with and implement at all times the specifications and instructions provided to Client by Service Provider, including without limitation the Triton SDK, the Triton Digital Advertising Technical Specification, or the Triton Digital On-Demand Specification. Service Provider does not guarantee the Service and is not responsible for any damages arising out of, connected with or resulting from a failure to comply with such specifications and instructions. For clarity, and without limiting the generality of the foregoing, failure to properly implement the specifications and instructions provided to Client may affect the following functionalities of the Service and under no circumstances shall Service Provider be responsible for any damages (including, without limitation, loss of advertising revenue) arising out of, connected with or resulting from a failure to comply with such specifications and instructions: (i) ad request service; (ii) creative format compatibility; (iii) ad delivery; or (iv) ad impression recording.
“Client Ad Server” means the advertising server used by Client to call Service Provider’s ad network to display Advertisements on Client Digital Inventory, whether owned by Client or a Third-Party Provider.
“On-Demand API” means the latest version of the application programming interface developed by Service Provider in connection with Service Provider’s on-demand ad services, which enables the communication between Client Ad Server and Service Provider’s ad network. The On-Demand API includes, without limitation, all related documentation and specifications.
“Triton SDK” means the latest version of Service Provider’s technical documentation and software code designed to share Listener ID collected from the End User to Service Provider.
Tracking Technologies
When applicable, Client shall implement the necessary Listener ID Tracking Technologies as defined in, and in compliance with, the Triton Digital On-Demand Specification, Triton Digital Advertising Technical Specification, and/or Triton SDK, in the following order of preference: device advertising identification; cookie-based advertising identification; and (when either of the first two preferences are not available) app-generated identification. The Listener ID can be from one or multiple sources/providers and Client agrees to implement any such Listener IDs. Client shall make the Listener IDs available to Service Provider in compliance with Triton Digital Advertising Technicial Specification and/or Triton SDK.
Geographical Location
For targeting purposes, Client (i) shall provide either the IP Address or the Truncated IP Address of the End User, at Client’s sole discretion; and (ii) shall make best efforts to provide the geographical location (latitude and longitude) of the End Users.
“IP Address” means a unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network.
“Truncated IP Address” means an IP Address where the last 8 bits are set to 0
Server-to-Server Integrations
Client shall be responsible for collecting and passing all the End User information that would affect advertisement selection from the “on-demand ad service” when used in a server environment where the service does not directly interact with End Users. The collected data must include, when available: IP Address, HTTP referrer and user agent string.