This document describes how to properly support the advertising functions of the Triton Digital on-demand, live streaming, and podcasting services. Items apply to all services unless stated otherwise in their descriptions. In most cases, the only requirement is to provide additional parameters when requesting the advertising service. For web browser-based inventory, supporting the Triton Digital cookie-sync script is also required.
When inventory is sold programmatically, publishers are expected to implement the ads.txt framework (and its mobile app variant, app-ads.txt).
For live streaming clients, the information in this document assumes that your streams are served by Triton Digital’s Streaming Platform and that you have already implemented connection and playback mechanisms as described in the Streaming Specification.