Products and Services Included
Triton Digital’s podcast measurement product and services included in the scope of this DOM, are:
Podcast Metrics: Podcast Metrics (PCM) service measures and reports downloads, listeners and downloaded hours for on-demand audio, including but not limited to, the podcast delivery format (RSS feeds). Podcast Metrics complies with the latest IAB Podcast Technical Measurement Guidelines, to ensure standardization and reliability. Metrics and trends are published on a per country basis and are based on a 4-week reporting period, available per network, program, podcast, episode, geography, device, and distributor.
Podcast Metrics Public Reports: Triton Digital’s publicly available reports are produced on a per country basis and represent only the download activity in that country. Data is collected continuously and reported as a four-week average. The entities are ranked per average weekly downloads (Monday through Sunday), following the IABv2.2 Podcast Technical Measurement Guidelines. Podcast Metrics reports are available on Triton Digital’s website.
TAP: The Triton Advertising Platform (TAP) provides digital audio publishers and podcast networks with the tools necessary to dynamically insert targeted audio ads directly into live and on-demand audio content via server-side ad insertion. Tap is used for direct-sold campaign trafficking, delivery, and reporting. The enhanced targeting capabilities available within Tap enable audio publishers and networks to increase the value of their inventory as well as the return on investment for their advertisers.
TAP Programmatic (formerly Yield-Op): TAP Programmatic is a built-for-audio supply-side platform (SSP) that enables broadcasters, podcasters, and music streaming services to connect and manage their programmatic demand sources efficiently. TAP Programmatic enables publishers and networks to manage access, regulate pricing, and establish ad quality settings in Triton’s audio marketplace, as well as configure both open and private marketplace deals with specific buyers, brands or sales houses.
Metrics Definitions
Reported metric | Definition |
|---|---|
Downloads | Unique file requests that were downloaded. This includes complete file downloads, progressive downloads, as well as partial downloads in accordance with the IAB Podcast Measurement Technical Guidelines v2.2 filtering rules (e.g., spiders and bots, data centers, one-minute of content minimum download, etc.). "Unique" filters multiple requests from the same IP address, user agent, episode, and date. |
Downloads (gross) | Non-unique file requests that were downloaded. This includes complete file downloads, progressive downloads as well as partial downloads, and is not subject to filtering rules as defined in the IAB Podcast Measurement Technical Guidelines v2.2. This metric should not be used for planning or advertising purposes, as trends may vary, and spikes can occur. |
Listeners | Each listener is a single user who downloads content for either immediate or delayed consumption. Listeners are identified by a combination of IP address and user agent in accordance with the IAB filtering rules described in the IAB Podcast Measurement Technical Guidelines v2.2. |
Downloaded Hours | The total time (in hours) of audio content that was downloaded, as a sum of all the valid Downloads data, in accordance with the IAB filtering rules described in the IAB Podcast Measurement Technical Guidelines v2.2. |
Impressions | Number of times an ad was delivered to users, in accordance with the IAB filtering rules described in the IAB Podcast Measurement Technical Guidelines v2.2 *. |
*The Downloads, Impressions, and Listeners metrics are within the scope of the IAB certification for podcast measurement, while the Download (gross) and Downloaded Hours metrics, which are available in the Podcast Metrics web interface, are not within scope.
Metrics Scope
Reported Metric | Podcast Metrics | Tap Podcast | Australia Podcast Report | IAB Scope |
|---|---|---|---|---|
Downloads | √ |
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Downloads (gross) | √ |
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Listeners | √ |
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Downloaded Hours | √ |
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Impressions |
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Products and Services Not in Scope
Triton Digital provides a variety of on-demand and podcast products and services that are not currently included in the scope of this Podcast Measurement Description of Methodology:
Omny Studio: The industry’s most intuitive and feature-rich podcast Content Management System (CMS) that provides networks with a wide variety of tools to support their podcast strategy, including podcast hosting and broadcast capture, sophisticated campaign management, visual editing, automated audio transcriptions, a content delivery network (CDN) powered publishing and social sharing, and detailed reporting with advanced analytics.
Certain processes or technologies are also outside of the control of Triton Digital’s collection, aggregation, and reporting of the in-scope Services, including:
Third-party, or publisher-developed media player, or application solutions to listen to podcast and on-demand audio, are outside the control of Triton Digital. This includes measurement of listening in the form of a stream outside of the podcasts RSS feed.
CDN enrichment or filtering procedures: Publishers or networks using third-party CDNs or CMS platforms may perform geo-enrichment or filtration procedures to remove suspect or unrelated events prior to submission to Triton Digital for Podcast Metrics measurement. These filtration procedures are outside the control of Triton Digital. For example, the CDN may enrich with geo location or remove log lines related to video or web file delivery.