Omny Studio & Sounder Integration

Omny Studio integrates with Sounder’s Audio Insights AI technology to enhance the Omny feature set. This integration sends your Clips/Episodes' to Audio Insights, which analyzes each audio file and returns a transcript along with the necessary data for Omny Studio to generate insights and provide advanced tools to Omny users. The integration also unlocks contextual/brand suitability ad targeting in TAP.

This information below is intended for Omny Studio users, including broadcasters, podcasters, and content managers, to provide an overview of how to integrate Audio Insights technology into your Omny services.

Integration Overview

The tools integrated into Omny Studio are designed to add efficiencies to workflows, enabling users to concentrate on creating content. By speaking with your Triton Digital representative, you can enable Audio Insights for your Organization and control which of your Networks and/or Programs will access the Sounder integration and the features described below.

Key Features

Brand Safety Scores

Omny Studio, powered by Sounder’s Audio Insights technology, processes and scores each audio file, providing an IAB brand safety score. These scores enable campaigns trafficked in TAP to align with an advertiser’s or brand’s needs. Brand safety scores are calculated based on the IAB brand safety framework and assigned to Omny Clip/Episodes in the background.

Ad and Chapter Marker Suggestions (English only)

Audio Insights analyzes your audio to intelligently suggest the placement of ad and chapter markers at natural breaks or topic shifts, ensuring easy ad placement with minimal effort. Chapter Title suggestions are also provided. Omny Studio users are able to accept each suggested ad marker via the Ad and Chapter Marker expander.

Transcription

Sounder Audio Insights will generate a transcript, complete with speaker labels, for each Clip processed. Omny Studio users can then edit and share the transcript following these steps.

Promotional Tools (English only)

Functionality enabling Sounder’s Promotion Hub toolset within Omny, allowing one-click generation of social media posts, episode summaries and blog articles for each Clip/Episode. Learn more.

Integration Steps

Below are the steps to integrate Sounder’s Audio Insights into your Omny services.

1. Reach out to your Triton Digital Representative to establish a contract with Triton Digital for the Sounder Audio Insights product.

2. Triton Digital then enables Audio Insights for your Organization or select Programs. Omny organization administrators can control access to selected networks or programs. (See Selecting Specific Networks or Programs (Sounder Restrictions), below.)

3. Set up your Sounder publishing options. (See below).

4. Learn about the features in Audio Insights.

Sounder Publishing Options

Sounder publishing options appear in the Content sections at the Organization, Network and Program levels.

These settings give Omny users the option to publish clips without a brand safety score, bypassing the processing time that is required by Sounder to receive, digest, score and send back the brand safety scores for each Clip. This option is useful when you need to publish immediately and don’t want to wait for the Audio Insights processing to take place.

Publishing Options – Organization

Under Organization Settings, head to the Content tab, where you will find the Sounder publishing options.

Allow publishing of clips before Sounder finalizes processing

Select this item if you want individual programs to have the option to publish before the Sounder Audio Insights processing takes place. This is useful if you want the flexibility to allow some shows, such as time-sensitive news or sport shows, to publish clips without the delay. The Audio Insights processing will still take place on those Clips, but after the Clip is published. This is useful for when timing is important and you don’t want anything to keep you from being first to market, but at the risk of fewer high value impressions.

Enforce setting across this organization

The Sounder publishing options follow Omny’s Settings Inheritance rules.

• Select Enforce settings across this organization to enforce the publishing options at lower levels.

• Un-select Enforce settings across this organization if you want to customize the publishing options at the lower levels.

Publishing Options – Program

At the program level, the Sounder publishing options can be inherited from the parent (network or organization), or customized for this specific program.

• Select Inherit from parent settings to use the same settings at the program level as is used at the parent level.

• Select Customize settings for this program to have the option of using a different setting than is used at the parent level. This item cannot be selected if the parent settings are enforced at the parent level.

Selecting Specific Networks or Programs (Sounder Restrictions)

When Sounder is enabled for your Omny Studio organization, it is available to all programs in your organization. Omny organization administrators have the option to restrict the Sounder functionality from access to specific networks or programs.

Sounder per-minute usage charges apply to all enabled (unrestricted) programs.

Restricting Sounder Access

Important!

The Sounder Restrictions options provide two ways to restrict access; network restrictions or program restrictions. The two modals function independently. If you apply restrictions to networks, the restrictions you apply are not reflected in the programs modal.

Triton Digital strongly recommends you apply restrictions in one modal or the other, but not both.

• To apply network-wide restrictions, use the Networks modal.

• To apply restrictions to specific stations in a network, ignore the network modal and apply the restrictions in the Programs modal.

To apply restrictions:

1. Under Organization Settings, head to the Content tab, where you will find the Sounder restrictions options.

2. Select an item, depending on if you wish to restrict networks or programs:
   

3. In the modal that appears, select the networks or programs that you wish to enable for Sounder. All un-selected networks or programs will be restricted from access to Sounder.
   

4. Click Save changes. The selected items appear on the Organization Settings > Content page. The items that appear are the ones tha are enabled for Sounder; the restricted items do not appear here.

Editing Selected Access

When you have items selected for access to Sounder (which, by extension, means there are also items that are restricted from access to Sounder), you can edit your selections.

To edit an existing access restriction:

1. In the Sounder restrictions section, click Edit where selective access is set up.
   

2. In the modal that appears, modify your selection.

3. Click Save changes.

FAQ