Triton Digital performs census-based internet audio streaming traffic and audience measurement for publishers who stream audio content.
Webcast Metrics (WCM) and Webcast Metrics Local (WCML) data can be used as a currency for streaming audio advertising, making it easy for advertisers and brands to determine the best destination and time to reach their target audience.
It is important that publishers properly follow the measurement guidelines outlined in this document, which are a first step to ensuring that the WCM and WCML aggregated metrics are as accurate as possible.
This document covers the following topics:
Player & App guidelines to follow
Methodologies to be measured by Triton Digital:
Via the Listener Tracking (LT) service
Via the Log Collection (LC) method
This document outlines these LT and LC methods and provides information that will help you decide which method is most appropriate for your system.