Creating a Feed Drop

Feed Drops enable the sharing of a clip/episode and its supporting metadata from one program to another, with capabilities to modify the clip’s title, description, publish date, season, episode number, and schedule its release date. This feature is particularly useful for cross-promoting podcast shows or clips within a network. For instance, if a short podcast series is concluding, you can use Feed Drops to release a teaser episode from a new series, guiding listeners to your upcoming program.

To set up a Feed Drop on your network, follow the steps described below.

Permission Required

To execute a Feed Drop, users must have content permissions for both the origin and destination programs. For more information on permission settings in Omny Studio, please refer to our help document.

1. Select the clip that you want to drop into another programs playlist, and ensure the clips visibility status is not set to private.

2. Head to the clip details page and select the “Feed drops” tab. Listed here will be any previously created Feed Drops and their status. Select the “Create Feed Drop button” to create a new feed drop.

3. You'll first select the destination playlist for your Feed Drop in the Feed Drop form. Here you can use search filters either by program or playlist. Once you have identified your destination playlist, select the purple plus button to apply.  






4. Use the date picker to select the date and time frame that you would like the Feed Drop to go live. If you wish to update the clip’s publish date, select the tick box. The default is to the align with the start date of the Feed Drop.






5. Here you can choose to keep the original clip’s title, description, and season and episode number, or select the adjacent tick box to choose to override and add new. Use the drop down to change the episode type.
5a. Choose to ignore the ad markers and or settings of the original program by ticking the checkbox and dropping an ad free clip.

6. Select the “Create Feed Drop” button to save, or cancel to close without saving.



7. If you need to edit or delete a Feed Drop use the options menu on the left and select edit or delete. It is important to note that the destination playlist cannot be changed once the feed drop has been created you will need to delete and create a new feed drop.

Measuring analytics of a Feed Dropped clip

To locate the downloads associated with your feed drop head to the clips analytics tab and scroll down to the “Most downloaded” section, here you will see the downloads attributed to your clip listed by program/playlist. Use the export CSV button to export the data.

Notes:

• A shared clip only will only appear in the Clips/Episodes list of the program it has been shared from.

• At clip-level, download analytics of a shared clip will show downloads across all the playlists it is available from.

• At program-level, download analytics will include all downloads of that shared clip across all playlists it is available from.