Demos+ gathers person-level demographic, sociographic, media behavior, and purchase intent data then maps it to publisher content. Demos+ provides this service for publishers in the United States, Australia, and The Netherlands.
Also see:
Demos+ is independent of audience segmenting with a data management platform (DMP):
Demos+: Classifies content based on the audience that is most likely to consume that content.
DMP segments: Groups individual listeners into useful groups based on demographic, sociographic, media behavior, and purchase intent data.
You can refine targeting and reporting by combining Demos+ and DMP segments.
Demos+ is an optional service only applicable to publishers in the United States, Australia, and The Netherlands. For more information, or to subscribe to the feature, speak with your Triton Digital Client Success Manager.
Demos+ includes the following components: