Adding or setting your ads.txt file is essential for programmatic ad performance in TAP Programmatic, the supply side platform (SSP) for digital audio advertising designed specifically for audio publishers and ad networks. It is focused on digital audio, bringing together sellers (audio publishers) who want to fill their available inventory and buyers (advertisers) who want to spend on audio.
TAP Programmatic connects your audio inventory to media buyers, agencies, and ad networks, and helps you manage your remnant advertising inventory.
To connect with TAP Programmatic, you need to set an ads.txt record for your podcast.
If you are hosted on Omny Studio and have activated TAP Programmatic through the form provided by Omny Support, your
ads.txtrecord has been automatically added to thehttps://omny.fm/ads.txtrecord.
If your ads.txt record has not already been added to the https://omny.fm/ads.txt record, see Ads.txt/app-ads.txt in TAP Programmatic.