For more accurate, consistent forecasting, reporting, and targeting, we’re changing how delivery methods are labelled and processed in Triton Metrics, TAP, and TAP Programmatic. This change gives these improvements for publishers who are connected to Triton via On-Demand:
Consistent mapping between the delivery method and the content type.
Consistent reporting and trafficking for direct and programmatic flights.
Also see:
Triton ad servers will now map feed-type from ad requests to these content types:
For these feed-type values in ad requests | Use this content type in TAP Flights and TAP Programmatic targeting |
|---|---|
podcast | Podcast |
radio, pureplay | Live |
music, game, replay, text2speech | Other (On-demand) |
Date of Activation
Triton Digital will activate this change on September 23, 2025.
For TAP Users
When creating or editing a flight:
Delivery method will be renamed to Content Type to better reflect the type of content.
On-demand will be renamed to Other (On-demand) to respond to ad requests with a feed-type that is not Live or Podcast content
For TAP Programmatic Users
For content targeting, protocol will be renamed to content type to align with the naming convention we use for direct flights.
Impact on Trafficking
Starting from the activation date of this change, to respond to ad requests that declare live content (feed-type is radio or pureplay) or podcast content type (feed-type is podcast):
Flights in TAP: Must specify the corresponding Content type (formerly called Delivery method).
TAP Programmatic: Must target the corresponding content type (formerly called protocol).
Impact on Reporting
Triton Metrics and Explore applications are already reflecting the content type that is declared by feed-type in ad requests.
Note that TAP Explore continues to show Delivery Method as a dimension or metric name, not Content type. However, it still corresponds to content type in TAP flights and TAP Programmatic targeting.
Transition Period Support
Triton is taking proactive measures to ensure that your campaigns continue to deliver seamlessly:
Triton will automatically update all direct flights, programmatic deals, and programmatic settings that are currently running or scheduled for future dates to include the appropriate content type, Live or Podcast. For ad requests that declare other values for feed-type, Triton automatically updates settings for On-Demand.
Flights and deals that are already completed or archived will not be modified.
This approach should alleviate any concerns about manual updates and ensure continuity across your trafficking setup.
Impact on Forecasting
For TAP users, during the 28-day transition period, starting when you declare the feed type:
Avails may show partial data if only one content type is selected.
To ensure all relevant historical data is taken into account when calculating your forecasting metrics, we recommend selecting at least two content types when generating an avails report. For example, select On-Demand and Live, or On-Demand and Podcast.
We’ll ensure you’re kept informed of the timeline so your team has adequate runway to prepare.
Take Advantage of This Change
Pass the feed-type (podcast / music /radio /game / pureplay /replay / txt2speech) so that you can declare your content type as Live, Podcast, or Other (On-demand) content:
Before this change: Declaring the feed type resulted in impressions recorded as On-Demand.
After this change: Declaring the feed type will record impressions as Live or Podcast.
For Triton-triggered ad requests:
Live ad requests: the content type is already correctly labelled as Live.
Podcast ad requests, the content type is already correctly labelled as Podcast.