Each publisher decides how they will expose their inventory in Open Auctions; either blind or transparent. When set to transparent, the following fields are provided:
site.publisher.id: Triton's publisher ID, e.g. "12083"site.publisher.name: the publisher name, e.g. "BLORK_RADIO"site.id: Triton's station ID, e.g. "402"site.name: the station call letters, e.g. "KSADFM"site.cat: category of the content as defined by the IAB Tech Lab Content Taxonomy Version 2.0.
Note:
site.domain is sent when available.Billing reports provided by Triton Digital can break down the impressions by publisher and station (if desired).
Buyers can also provide specific macros in the OpenRTB win notice URL, or in the ad markup, to be informed of which publisher and/or station they just bid on. For more information, see Macros for Buyers.