You can include extra metadata in each download URL by enabling Triton tags (TTags). This means that you can target a single clip or a group of clips with a specific custom tag.
When adding custom TTags to a URL, you must use a key:value pair format. For example if you'd like to identify a listener as a premium user via TTags, you can use ?ttag=user-status:premium at the end of the download URL.
Also see:
Activate TTags
To activate TTags, you first need to check that it's been enabled under Program Settings > Monetization.
Once it's been activated, automatic TTags are generated for each clip. To see an example of the TTags that will be sent for a clip, you can see it on the clip details page.
TTags for Omny Studio
Omny Studio generates the following TTags for each download request:
omny_clip_id - the ID of the clip
omny_clip_title - the title of the clip
omny_program_name - the name of the parent program
omny_program_slug - the slug of the parent program
omny_network_name - the name of the parent network
omny_organization_id - the ID of the parent organization
omny_playback_source - where the clip is played from, it can be either "podcast" for an RSS player or "embed" for an embed player
omny_clip_tag - the tags of the clip
omny_playlist_id - (if the clip is served from a playlist) the ID of the playlist
omny_playlist_title - (if the clip is served from a playlist) the title of the playlist
omny_program_tag - a custom field for tagging groups of programs
Please note: we recommend using the program slug over the program name to ensure there are no spaces in the targeting parameter and the resulting mp3/rss feed.
You can also optionally add your own custom Ttags to the download URL, these will be included with the automatic Ttags listed above.
Targeting for Audio or Video Podcasts
TAP flights can use ttag targeting for the media type in which to insert ads. Omny players include the omny_media_type ttag even when ttags are not enabled in Omny Studio. For details, see Custom TTag Targeting.
Omny web players include the omny_media_type ttag with these values in its ad requests:
omny_media_type:audioomny_media_type:video