---
title: "Resell Inventory with Reach Extension"
slug: "reach-extension"
status: "update"
updated: 2026-09-15T18:11:33Z
published: 2026-09-15T18:11:33Z
canonical: "help.tritondigital.com/reach-extension"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Resell Inventory with Reach Extension

A [reseller](/user/docs/new-tap-user-guide-glossary#reseller) can use Reach Extension to traffic inventory from [owners](/user/docs/new-tap-user-guide-glossary#owner). In other words, it allows publishers to use resellers to sell more inventory to [buyers](/user/docs/new-tap-user-guide-glossary#buyer). Reach Extension connects resellers to publishers' inventory, allowing the reseller to market the publisher's inventory to the reseller's roster of advertisers.

Reach Extension includes these features:

- Owners can delegate inventory for resellers with direct flights and Programmatic Guaranteed deals.
- Resellers can use contracts to access owner inventory.
- Resellers and owners can use Triton Metrics for reporting on the reselling.
- TAP Affidavits can ensure accurate accounting for both parties for impressions gained through Reach Extension.

> [!NOTE]
> Also see:
> 
> - [Reseller Advertisers (for Inventory Owners)](/user/docs/reseller-advertiser)
> - [Q&A Reach Extension](/user/docs/qa-reach-extension)
> - [Forecasting for Reach Extension](/user/docs/inventory-availability-forecasting#forecasting-for-reach-extension)

## Learn More

Watch this recording from one of our [Wednesday Webinars](/user/docs/wednesday-webinars):

| Reach Extension January 22, 2025 |
| --- |
| [Embedded content](https://player.vimeo.com/video/1049687303?h=420d903cd2) |

## How to use Reach Extension

To use Reach Extension, you work with these TAP features.

### Contracts

- Resellers have access to a [Contracts](/user/docs/contracts) section in TAP, where they can create and manage their contracts.
- Owners have access to a [Contracts](/user/docs/contracts) section in TAP, where they can see and review the contracts created by resellers.

### Organizations

Resellers exist within New TAP as [*organizations*](/user/docs/organizations). Owners connect to the reseller organization by creating an [*advertiser*](/user/docs/advertisers) based on the reseller organization.

### Advertisers

Owners create a **Reseller advertiser** for each reseller that they contract with for Reach Extension. A reseller advertiser differs from a standard advertiser in that:

- No industry is specified, so there are no **Competitive separation** settings for Reseller advertisers. The industry comes from the reseller's advertiser.
- There is no **Currency** setting for reseller advertisers, as the revenue comes from the contract.

### Campaigns

Owners create campaigns using the reseller advertiser as the campaign's advertiser.

### Flights

Owners create flights in the campaigns for reselling. When a flight is linked to a reseller advertiser, the only flight type available is reselling. Most other reselling flight details are the same as for regular flights except:

- In the flight’s [content targeting rule](/user/docs/creating-flight-targeting-rules#target-content), the owner must target a **Reseller contract**.
- Instead of choosing *creative* for the flight, the owner chooses a contract. As with creative, the owner must save the flight first, then assign a contract to it.
- **CPM** is the only available pricing model. There are no CPS flights for Reach Extension.

> [!TIP]
> To create many flights that target the same reseller contracts, you can create a targeting template with a [content targeting rule](/user/docs/creating-flight-targeting-rules#target-content) for Reach Extension. For details, see [Targeting Templates](/user/docs/settings-targeting-templates).

## Reach Extension in Metrics and Reporting

Reach Extension opens two new revenue channels: **Resold** and **Contracted**. You can see these channels in [Triton Metrics](/user/docs/triton-metrics-user-guide).

### TAP Explore

To see metrics on Reach Extension, use the [Reach Extension](/user/docs/tap-reports-tap-explore#reach-extension) report type in [TAP Explore](/user/docs/tap-reports-tap-explore). It includes metrics specifically developed to give both Owners and Resellers key information about Reach Extension:

- Reseller Impressions
- Inventory Owner Revenue
- Average CPM (*optional*)
- Media Cost (*optional*)

Reach Extension reports are split across these dimensions:

- Reseller Contract Name
- Reseller Name
- Inventory Owner Name
- Contract Margin Model (*optional*)
- Reseller Advertiser (ID) (*optional*)
- Reseller Advertiser IAB Code (*optional*)
- Reseller Advertiser Name (*optional*)
- Revenue Channel

### Affidavits

An owner or reseller can run [Affidavits](/user/docs/new-tap-user-guide-affidavits) for their own campaigns. Resellers can see the owner's stations that delivered their campaigns.

### Forecasting

Resellers can see the inventory that a Triton inventory owner has made available through [Reach Extension](https://help.tritondigital.com/user/docs/reach-extension). For details, see [Forecasting for Reach Extension](/user/docs/inventory-availability-forecasting#forecasting-for-reach-extension).