Overview

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Products and Services Included

Triton Digital’s digital audio streaming measurement product and services included within this DOM, are:

  • Webcast Metrics: Webcast Metrics (WCM) service measures and reports on aggregated digital audio streaming, including digital streaming of terrestrial broadcasts. Publishers obtain audio metrics from their aggregated digital audio streams through Webcast Metric client specific web-based user interface (or dashboards) but cannot obtain reporting related to streams owned or operated by other companies. Metrics are presented in the Audience Detail view of the WCM user interface.
    Additional aggregated reports are made available to clients through the WCM user interface. These reports are outside the scope of this DOM, which includes the Real-Time Audience and Audience Analysis views.
  • Webcast Metrics Local: Webcast Metrics Local (WCML) measurement service is a market-specific version of our standard Webcast Metrics product, enabling live and on-demand publishers to quantify the size and scale of the digital audio audience at the local level.  
  • Global Ranker: The Global Ranker is produced for each calendar month listing the top digital audio publishers and networks measured by Webcast Metrics services. The Global Ranker, which is also referred to as the “International Ranker” and “All Streams Ranker”, reports aggregated digital audio activity regardless of the geographic location of the listener. The Global Ranker is released publicly with Triton Digital’s U.S. Ranker and Digital Audit Insights & Trends report in the US & International Ranker on Triton Digital’s website (https://www.tritondigital.com/resources/monthly-rankers/rankers-archive). Reported companies must opt-in for the public release of their digital audio metrics.

The reported metrics for each of these products that are within the scope of this DOM are included in the table below:

Triton Digital Reported Metrics

Webcast Metrics

Global Ranker

Webccast Metrics Local

Average Active Sessions (AAS)

Yes

Yes

N/A

Total Listening Hours (TLH) (gross)

Yes

Yes

Yes

Total Listening Hours (TLH) (net)

Yes

Yes

Yes

CUME

LT-only

N/A

Yes

CUME Rating (US Only)

N/A

N/A

Yes

Active Sessions (AS) (gross)

Yes

Yes

Yes

Active Sessions (AS) (net)

Yes

Yes

Yes

Session Starts (SS)

Yes

Yes

N/A

Average Time Spent Listening (ATSL)

Yes

Yes

N/A

Average Connected Streams­–Quarter Hour (ACS-QH)

N/A

N/A

Yes

ACS-QH Rating (US Only)

N/A

N/A

Yes

Products and Services Not Included

Triton Digital provides a variety of digital audio products and services that are not included in the scope of this DOM. These products and services include:

  • Audio Streaming: Audio Streaming technology and services provide the infrastructure for delivering digital audio through Triton Digital’s proprietary content delivery network (CDN) and media players, widgets and SDKs, as well as enterprise solutions. Specific services and technologies offered through Audio Streaming are leveraged to obtain the measurement streams for processing of reported WCM metrics for clients utilizing both Triton Digital Streaming services and WCM services.
  • Publishers are ranked globally, and in three distinct regions: US, LATAM, and EMEA. Additional Monthly Rankers are produced for each calendar month at the regional level, including US Ranker, LATAM Ranker, and EMEA Ranker, which list the top-performing digital audio publishers and networks measured by Webcast Metrics services. These reports only include the aggregated digital audio activity within the corresponding report region using information provided by the station. The US Ranker is published with the corresponding months’ Global Ranker; whereas, the LATAM Ranker and EMEA Ranker are standalone publications.
  • Digital Audio Insights & Trends: Triton Digital provides additional digital audio insight and trends identified in respective calendar month for the Monthly Ranker.
  • Webcast Metrics Local measurement service is a market-specific version of our standard Webcast Metrics product, enabling live and on-demand publishers to quantify the size and scale of digital audio at the local level.
  • Other metrics under Webcast Metric Local: Legacy Average Quarter Hours (L-AQH) and L-AQH Ratings (US Only) are generated from the legacy AQH rule which utilizes the 5-minute rule.  
  • Podcast Metrics: Podcast Metrics measurement service is built in accordance with the IAB's Podcast Technical Measurement Guidelines and provides data on the consumption of the publisher’s podcast content. Podcast Metrics methodology is described in the Description of Methodology: PCM document.

Certain processes or technologies are also outside of the control of Triton Digital’s collection, aggregation and reporting of the in-scope Services, including:

  • Custom third-party or publisher developed media player or application solutions: Publishers using Triton Digital Streaming services and Triton Digital Webcast Metrics measurement services may elect to use Triton Digital developed media players, applications or SDKs. However, if a publisher elects to use a customized solution (with or without Triton Digital’s SDKs), these media players and applications are outside the control of Triton Digital. Similarly, publishers hosting the audio feed in-house or through a third-party Content Delivery Network (CDN) require the use of customized technology by the publishers, and therefore are outside the control of Triton Digital. Triton Digital’s quality control procedures encompass the different audio delivery methods utilized by our clients.
  • Third-party/self-hosted audio feed: Digital audio streaming data collected by third-party CDNs or publisher self-hosted CDNs are outside the control of Triton Digital.
  • CDN filtering procedures: Publishers using third-party CDNs or self-hosted CDNs may perform filtration procedures to remove suspect invalid events prior to submission to Triton Digital for Webcast Metrics measurement. These filtration procedures are outside the control of Triton Digital.
  • Triton Digital data disclosed in Third Party Processor (TPP) systems: Specific metrics from Webcast Metrics, Webcast Metrics Local, and Monthly Ranker are made available to third parties for distribution and use amongst their clients. Metrics that have been obtained, reproduced or further calculated upon to derive additional metrics outside of Triton Digital’s control.