---
title: "Video in TAP and TAP Programmatic"
slug: "video-in-tap-and-tap-programmatic"
status: "new"
updated: 2026-10-30T19:52:05Z
published: 2026-10-30T19:52:05Z
canonical: "help.tritondigital.com/video-in-tap-and-tap-programmatic"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Video in TAP and TAP Programmatic

You can target video content in [TAP](/user/docs/new-tap-user-guide) direct ads and in [TAP Programmatic](/user/docs/tap-programmatic) deals and packages. You can also provide video creatives for flights and specify requests for video ads in TAP Programmatic. Most of the workflow features for targeting, advertising, and reporting on audio are also available for video.

## Activate Video Targeting

Targeting video support is an optional feature. To enable it, please [contact Triton](/user/docs/contact-support).

## Targeting Video Content

You can target video content with targeting rules that specify **Content Targeting > Other > Content media type**. For details, see [Create Flight Targeting Rules](/user/docs/creating-flight-targeting-rules#other).

Use **Content media type** to specify the content in which to insert an ad:

- **Audio**: Target audio content.
- **Video**: Target video content.
- Unselected: Target both audio and video content.

In TAP, you can create rules that target **Content media type** here:

- [Flights](/user/docs/creating-flight-targeting-rules)

In TAP Programmatic:

- [Deals](/user/docs/tap-deals)
- [Packages](/user/docs/packages-tap)
- [Open marketplace](/user/docs/prog-open-marketplace)
- [Global inventory exclusion rules](/user/docs/global-inventory-exclusion-rules)
- [Programmatic ad quality rules](/user/docs/prog-ad-quality)

## Video Ads and Creative

- For details on formats for video creative, see [Creative Supported Formats](/user/docs/supported-formats).
- TAP Programmatic does not require the buyer’s returned ad to use the same media type as the content. A request for a video ad may still return an audio ad to protect-fill.
- Keep in mind that some [demand partners](/user/docs/third-party-processing-instructions) do not support video ads. These demand partners still return audio ads.

## Reporting for Video

In [TAP Explore](/user/docs/tap-reports-tap-explore) and [Podcast Metrics](/user/docs/podcast-metrics-user-guide) you can filter for **Content media type** and **Creative media type**.