---
title: "Use TTags for Targeting Ads"
slug: "using-triton-tags-ttags-for-advertising-targeting-triton-tap-customers-only"
updated: 2026-05-21T17:18:45Z
published: 2026-05-21T17:18:45Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use TTags for Targeting Ads

You can include extra metadata in each download URL by enabling Triton tags (TTags). This means that you can target a single clip or a group of clips with a specific custom tag.

When adding custom TTags to a URL, you must use a `key:value` pair format. For example if you'd like to identify a listener as a premium user via TTags, you can use `?ttag=user-status:premium` at the end of the download URL.

> [!NOTE]
> Also see:
> 
> - [Custom TTag Targeting](/user/docs/custom-ttag-targeting)

## Activate TTags

To activate TTags, you first need to check that it's been enabled under **Program Settings > Monetization**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1719312308230.png)

Once it's been activated, automatic TTags are generated for each clip. To see an example of the TTags that will be sent for a clip, you can see it on the clip details page.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1719312332905.png)

## TTags for Omny Studio

Omny Studio generates the following TTags for each download request:

- **omny_clip_id** - the ID of the clip
- **omny_clip_title** - the title of the clip
- **omny_program_name** - the name of the parent program
- **omny_program_slug** - the slug of the parent program
- **omny_network_name** - the name of the parent network
- **omny_organization_id** - the ID of the parent organization
- **omny_playback_source** - where the clip is played from, it can be either "podcast" for an RSS player or "embed" for an embed player
- **omny_clip_tag** - the tags of the clip
- **omny_playlist_id** - (if the clip is served from a playlist) the ID of the playlist
- **omny_playlist_title** - (if the clip is served from a playlist) the title of the playlist
- **omny_program_tag** - a custom field for tagging groups of programs

Please note: we recommend using the program slug over the program name to ensure there are no spaces in the targeting parameter and the resulting mp3/rss feed.

You can also optionally add your own custom Ttags to the download URL, these will be included with the automatic Ttags listed above.

## Targeting for Audio or Video Podcasts

TAP flights can use ttag targeting for the media type in which to insert ads. Omny players include the `omny_media_type` ttag even when ttags are not enabled in Omny Studio. For details, see [Custom TTag Targeting](/user/docs/custom-ttag-targeting).

Omny web players include the `omny_media_type` ttag with these values in its ad requests:

- `omny_media_type:audio`
- `omny_media_type:video`