This article is for Triton Digital clients who wish to use the Triton Ad Platform to traffic ads to their Megaphone podcast inventory.
To make your Megaphone podcast inventory available to Triton's TAP ad platform, you need to set up a Triton On-Demand station that serves as a proxy for the Megaphone podcast, then create a VAST URL that includes that proxy. Ads are then delivered via the VAST URL that is trafficked on the Megaphone platform, which makes ad requests to the Triton ad server where the ads are trafficked to the On-Demand station.
Once set up, this arrangement can also be used to enable programmatic ads to play in your Megaphone inventory, via the Triton Audio Marketplace. (Additional setup and fees from Triton Digital apply.)
Requirements
A Triton Digital on-demand station set up on the Triton network. This provides the Station ID ( stid ) that is used in the VAST URL.
A license for the Triton advertising platform (TAP).
A corresponding agreement with Spotify to allow Triton Digital to access your Megaphone inventory.
Important! Audio creative in MP3 format. (While the Triton Creative Manager supports other formats, Megaphone only accepts MP3 audio creative.)
What to do
Step 1: On-Demand Station
Create a dedicated on-demand station on the Triton Digital network. You'll need to do this through your Triton Digital Customer Success Manager or Publisher Development Manager. (Fees apply.)
Obtain the station ID for the on-demand station.
Work with Triton Digital to complete an On-Demand Validation in Triton’s pre-production environment.
Step 2: Create the Production VAST URL
The station ID (
stid) of the on-demand station needs to be included in the VAST URL.Include any other required parameters and macros you need in the VAST URL.
Step 3: Traffic the VAST URL
If you are not familiar with TAP, speak with your Triton Digital Client Success Manager about setting up a familiarity/training session.
In TAP, set up a campaign with a flight that targets the on-demand station.
If the on-demand station you have set up for this purpose is your only station on the Triton network, you do not have to specifically target that station.
If you have other stations or podcasts on the Triton network, and you want this flight to only be trafficked to the Megaphone podcast, then you need to target the on-demand station you set up for this purpose in the flight's content targeting setup.
In Megaphone, traffic the VAST URL to the podcast's inventory.
More information:
Note that you can include additional macros and parameters in the VAST URL, if required: