---
title: "Targeting Omny Ad Break Markers"
slug: "targeting-omny-ad-break-markers"
updated: 2024-11-14T16:17:29Z
published: 2024-11-14T16:17:29Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Targeting Omny Ad Break Markers

You can add custom content tags to Omny ad break markers, which enables [Content tag targeting](/v1/docs/creating-flight-targeting-rules#listener-targeting) in TAP.

**To create a content tag in Omny Studio:**

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Target-ad-markers-custom.png)

1. Choose a break marker. (In this example a pre-roll marker is used.)
2. Click "Edit" from the marker’s Options menu.
3. Enter a tag and press **Enter** on your keyboard to set the tag in the tag field.
4. Click "Save changes."
5. Result: content tag is created and visible in the user interface.

## Targeting Omny Mid-rolls

The markers described below are called "Ad Markers" In the Omny UI (user interface). However, they are really **ad break markers,** as they mark the break, not specific ads within a break. This user guide refers to them as **ad break markers**.

In Omny Studio you can insert mid-roll ad break markers into your podcasts to indicate where mid-roll ad breaks should be inserted. Those break markers automatically create invisible **ad break marker tags**, which can be used by TAP's [content tags](/v1/docs/creating-flight-targeting-rules#listener-targeting) targeting feature to target flights directly to those markers.

When targeting Omny ad break marker tags in TAP you can be as granular as you wish. You can:

- Target an entire podcast, plus one or more ad break marker tags; any episode of that podcast that contains those exact tags are targeted.
- Target a podcast publish date or age, plus one or more ad break marker tags; any episode of that podcast that falls within the defined date range *and* contains those exact tags are targeted.
- Target a specific podcast episode, plus one or more ad break marker tags; that episode is targeted if it contains the break marker tags.

Unlike content tags, Omny ad break marker tags are **not visible** in the Omny UI (user interface). They are **automatically generated** when you add a mid-roll break in the Omny clip editor, but there is no indication in the UI that they are there. However, TAP sees them when you use content targeting to target by **mid-roll position**, where *position* refers to the *position of the mid-roll within the episode*, not *position of ad within the break*.

### **Usage Notes**

- Targeting a flight to an ad break marker does not prevent other flights from running at that marker.
- When targeting the invisible ad break marker tags you must use the **exact syntax** of the tags!
  - The syntax for **ascending order** is:
    - `midroll_pos_1` (first mid-roll in episode)
    - `midroll_pos_2` (second mid-roll in episode)
    - `midroll_pos_3` (third mid-roll in episode)
    - etc.
  - The syntax for **descending order** is:
    - `midroll_pos_-1` (last mid-roll in episode)
    - `midroll_pos_-2` (second-last mid-roll in episode)
    - `midroll_pos_-3` (third-last mid-roll in episode)
    - etc.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684389706700.png)
- To target an ad position within a *specific* mid-roll, create a targeting rule that targets **both** the mid-roll ad break marker tag AND the position-in-break.

### Examples

Below are a few examples of how you can use TAP's Content targeting to target Omny ad break markers. These examples use the auto-generated ad marker tags.

#### To target two Omny Studio mid-roll ad break markers in a single episode:

This example involves adding two mid-roll ad markers in Omny, then creating two flights in TAP, where the first flight targets the first mid-roll marker and the section flight targets the second mid-roll marker.

****Click to see the steps****

**Omny:**

1. In Omny Studio, go to the episode you wish to target and use the instructions in this article ([*Targeting specific mid-roll breaks in order of sequence*](/docs/targeting-specific-mid-roll-breaks-in-order-of-sequence)) to insert two mid-roll ad markers.
2. Get the **Clip ID** for the episode you want to target.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684389826300.png)

**First flight, create two rules to target the first mid-roll position:**
3. In TAP, **create a flight** containing all the necessary details and the **creative** you want to use in the **first mid-roll break**.
4. Go to the flight's **targeting** section and create rules to **target the first mid-roll position**in the episode.
5. (**Rule 1.**) In **Content targeting**, click **Add content targeting rule**, then **Episode ID**, and enter the **Clip ID** of the episode you wish to target. Click **Add value** then click **Add rules and create another content targeting rule**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684389859827.png)
6. (**Rule 2.**) Select **Content tag**, and add the **ad break marker tag** for the **first** mid-roll (**midroll_pos_1**). Click **Add rules**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684389879941.png)
7. **Save** the flight.
8. Make a **copy** of the flight *without* creative.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684389943958.png)

**Second flight, add creative and modify rule to target second mid-roll:**
9. In the copied flight, **add the creative** for the second mid-roll.
10. Click the "**x**" icon to **remove the content tag rule**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Target-ad-markers-delete-rule.png)
11. Click **Add AND content targeting rule**, then **Content tag**, and enter the **ad break marker tag** for the **second** mid-roll. Mark it as **Include** and click **Add rules**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684389984567.png)
12. **Save** the flight.

#### To target two Omny Studio mid-roll ad markers in a two-month range of previously-published episodes:

This example is the same as the one above, but it targets **all episodes of a podcast that were published during the a two-month period of the current year**. (For this example we're using March and April.) In this example you make three targeting rules per flight.

****Click to see the steps****

**Omny:**

1. In Omny Studio, **go to each of the episodes** that were published in the target period (in this example, March and April 2021) and use the instructions in this article ([*Targeting specific mid-roll breaks in order of sequence*](/docs/targeting-specific-mid-roll-breaks-in-order-of-sequence)) to insert two mid-roll ad markers into each episode. **First flight, create three rules:**
2. In TAP, **create a flight** containing all the necessary details and the **creative** you want to use in the first mid-roll ad marker.
3. Go to the flight's **targeting** section.
4. (**Rule 1.**) In**Content targeting**, click **Add content targeting rule**, then **Station/Podcast**, and select the podcast you want to target (in this example, "Blork's Cat News"). Mark it as **Include** then click **Add rules and create another content targeting rule**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684390206174.png)
5. (**Rule 2.**) Click **Episodes > Episode publish date**.
6. Select **Publish date rule Between (inclusive)** and enter the **date range** (in this example, all of March and April). Click **Add Value** then click **Add rules and add another rule**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684390260343.png)
7. (**Rule 3.**) Select **Content tag**, and add the **ad break marker tag** for the **first** mid-roll (**midroll_pos_1**). Click **Add rules**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684390282455.png)
8. **Save** the flight.
9. Make a **copy** of the flight *without* creative. **Second flight:**
10. In the copied flight, **add the creative** for the second mid-roll.
11. Click the "**x**" icon to **remove the content tag rule**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Target-ad-markers-delete-rule-eg2.png)
12. Click **Add AND content targeting rule**, then **Content tag**, and add the **ad break marker tag** for the **second** mid-roll. Save the rule.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684390351033.png)
13. **Save** the flight.