---
title: "Target All Podcast Episodes at 100 percent SOV"
slug: "target-one-advertiser-to-all-podcast-episodes-at-100-percent-sov"
updated: 2025-09-30T20:45:23Z
published: 2025-09-30T20:45:23Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Target All Podcast Episodes at 100 percent SOV

You can use TAP exclusivity rules to target ads from one advertiser to all podcast episodes at 100% share of voice (SOV) for a set period of time, with no limit on impressions. In other words, you can give full exclusivity to all podcast episodes to a single advertiser. It assumes you are already familiar with the basics of using TAP.

> [!NOTE]
> Also see:
> 
> - [How to target one ad or advertiser to a specific podcast episode, at 100 percent SOV](/user/docs/target-one-ad-or-advertiser-to-a-specific-podcast-episode-at-100-sov)
> - [How to exclude all other ads from an advertiser's industry for all podcast episodes – industry exclusivity](/user/docs/how-to-exclude-all-other-ads-from-an-advertisers-industry-for-all-podcast-episodes-industry-exclusivity)

> [!NOTE]
> Exclusivity rules can only be created or edited by Organization Administrators.

To create an exclusivity rule, go to TAP's **Organization Settings** page, then go to the **Exclusivity Rules** tab. Create a rule that grants exclusive delivery access for an advertiser to a selected podcast, as shown below.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/TAP-exclusivity.png)

1. Name the rule.
2. Enter a date range. The date range should match the date ranges of the flights in the advertiser's exclusivity campaign.
3. Select the advertiser.
4. Select **All categories (excluding IAB24)**.
5. In the **Targeting** section, select the **podcast** that the exclusivity applies to. (You can further refine to select one specific episode or multiple episodes.)
6. Select **Create exclusivity rule** to save it.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/TAP-exclusivity-create.png)

That's it! When the start date arrives, only ads from the selected advertiser (and any filler that is scheduled) will deliver to the selected podcast.