---
title: "Target a Specific Podcast Episode at 100 Percent SOV"
slug: "target-one-ad-or-advertiser-to-a-specific-podcast-episode-at-100-sov"
updated: 2025-09-30T20:48:46Z
published: 2025-09-30T20:48:46Z
canonical: "help.tritondigital.com/target-one-ad-or-advertiser-to-a-specific-podcast-episode-at-100-sov"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Target a Specific Podcast Episode at 100 Percent SOV

You can use TAP and Omny Studio to target one ad or advertiser to a specific podcast episode at 100% share of voice (SOV) for a set period of time, with no limit on impressions. This article assumes you are already familiar with the basics of TAP and Omny Studio.

> [!NOTE]
> Also see:
> 
> - [How to target one advertiser to all podcast episodes, at 100 percent SOV](/user/docs/target-one-advertiser-to-all-podcast-episodes-at-100-percent-sov)
> - [How to exclude all other ads from an advertiser's industry for all podcast episodes – industry exclusivity](/user/docs/how-to-exclude-all-other-ads-from-an-advertisers-industry-for-all-podcast-episodes-industry-exclusivity)

To use more than one position (pre-roll, mid-roll, post-roll), you should create a separate flight for each position. The description below assumes you want this SOV campaign to run in all three positions.

In brief:

- Set the advertiser's **Ad Separation Override** in TAP to 0.
- Create a campaign in TAP with a no goal flight for each position.
- Set the flight's **Priority type** as **Sponsorship**.
- Create a **Content Targeting** rule that targets the podcast episode.

## Step 1: Set the Advertiser's Ad Separation Override

This overrides the default ad separation setting for this specific advertiser; when set at "0" it means ads from this advertiser can run back-to-back.

1. Go to the **Advertisers** list in TAP and select the advertiser that you want to use in your 100% SOV campaign.
2. On the **Information** tab, go to the **Competitive Separation** section and enter "0" as the **Ad separation override**. ![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/advertiser-ad-sep-override.png)
3. Select **Save advertiser** to save the change.

## Step 2: Create a No-goal Campaign for Pre-Roll

> [!TIP]
> While not a requirement, Triton Digital recommends you create no-goal flights within their own campaigns instead of mixing goal-based and no-goal flights in the same campaign.

1. Create a campaign in TAP and add a flight.
2. Give the flight a name. Tip: Include "pre-roll" in the flight name.
3. Set the **Start date** and **End date** for the period of time you want this SOV campaign to be in effect.
4. In the **Priority type** section, select **Sponsorship**. This automatically pre-selects **No goal** for **Goal**.
5. In **Content type**, check **Podcast**. Uncheck **Live** and **Other (On-Demand)**.
6. In **Position**, choose one position. In this example, we select **Pre-roll**.
7. In **Targeting**, create a **Content targeting** rule that specifies the podcast episode by episode ID. In Omny Studio, this is the **Clip ID**.![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Targeting-episodeid-omny.png)
8. Finish setting up the flight by entering any other required information.
9. **Save** the flight.

## Step 3: Create a Flight for Mid-roll

1. Make a copy of the first flight.
2. Edit the copy to change the position to mid-roll.
3. Optional: Change the flight name to include "mid-roll".
4. Save the flight.

## Step 4: Create a Flight for End-roll

1. Make a copy of the second flight.
2. Edit the copy to change the position to post-roll.
3. Optional: Change the flight name to include "post-roll".
4. Save the flight.

## Step 5: Add the Creative

To run the same ad in all positions, simply re-use the same creative in all flights. Alternatively, you can use a different ad (but from the same advertiser) in each flight, and thus, each position.

That's it! Once you add your creative, the flights should run with 100% SOV in all positions on that episode of the podcast.