---
title: "Targeting Omny Studio Podcast Mid-roll Ad Marker Tags in TAP and TAP Programmatic"
slug: "target-omny-roll-ad-marker-tags-tap-yield-op"
updated: 2025-05-14T18:08:53Z
published: 2025-05-14T18:08:53Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Targeting Omny Studio Podcast Mid-roll Ad Marker Tags in TAP and TAP Programmatic

You can use TAP and/or TAP Programmatic to target a specific **mid-roll ad marker** (or markers) in your Omny Studio podcast. This is a two step process, where you first create or edit the ad markers in Omny, then target those markers in TAP (or TAP Progrtammatic).

## Omny: Edit the mid-roll ad markers

In Omny, either create new mid-roll markers or click **Edit** on an existing mid-roll marker. (See [Adding pre, mid or post-roll ad markers to your podcast episodes](https://help.omnystudio.com/en/articles/448307-adding-pre-mid-or-post-roll-ad-markers-to-your-podcast-episodes) in the Omny user guide.)

In the **Edit mid-roll ad marker** window, add the tags that you want to target in TAP or TAP Programatic.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Omny-edit-ad-marker.png)

## TAP: Target the Ad Markers

In your TAP flight, create a **Content tag** [content targeting rule](/user/docs/creating-flight-targeting-rules) that targets the ad markers you added in Omny.

![TAP-content-target-ad-marker](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/TAP-content-target-ad-marker.png)

> [!NOTE]
> The content tags you enter in TAP must **exactly** match the ones you created in Omny!

## TAP Programmatic: Target the Ad Markers

In TAP Programmatic, [create a new Deal](/user/docs/deals-for-publishers). Create a **Content tag** [content targeting rule](/user/docs/creating-flight-targeting-rules) that targets the ad markers you added in Omny..

![TAP-content-target-ad-marker](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/TAP-content-target-ad-marker.png)

> [!NOTE]
> The content tags you enter in TAP Programmatic must **exactly** match the ones you created in Omny!