Targeting Omny Studio Podcast Mid-roll Ad Marker Tags in TAP and TAP Programmatic

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You can use TAP and/or TAP Programmatic to target a specific mid-roll ad marker (or markers) in your Omny Studio podcast. This is a two step process, where you first create or edit the ad markers in Omny, then target those markers in TAP (or TAP Progrtammatic).

Omny: Edit the mid-roll ad markers

In Omny, either create new mid-roll markers or click Edit on an existing mid-roll marker. (See Adding pre, mid or post-roll ad markers to your podcast episodes in the Omny user guide.)

In the Edit mid-roll ad marker window, add the tags that you want to target in TAP or TAP Programatic.

TAP: Target the Ad Markers

In your TAP flight, create a Content tag content targeting rule that targets the ad markers you added in Omny.

TAP-content-target-ad-marker

The content tags you enter in TAP must exactly match the ones you created in Omny!

TAP Programmatic: Target the Ad Markers

In TAP Programmatic, create a new Deal. Create a Content tag content targeting rule that targets the ad markers you added in Omny..

TAP-content-target-ad-marker

The content tags you enter in TAP Programmatic must exactly match the ones you created in Omny!