---
title: "Reseller Advertisers (for Inventory Owners)"
slug: "reseller-advertiser"
updated: 2026-09-15T18:08:46Z
published: 2026-09-15T18:08:46Z
canonical: "help.tritondigital.com/reseller-advertiser"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reseller Advertisers (for Inventory Owners)

As an inventory owner who uses [Reach Extension](/user/docs/reach-extension), you must create TAP advertisers for the resellers that you delegate inventory to.

This feature is only available to publishers and resellers using the optional Reach Extension feature.

> [!WARNING]
> Reseller advertisers are created by **inventory owners**, not by inventory resellers.

The steps for creating a Reseller advertiser are essentially the same as for [creating a Direct sale advertiser](/user/docs/regular-advertiser), with the following exceptions:

- There is no **Currency** setting for Reseller advertisers.
- There are no **Competitive separation** settings for Reseller advertisers. (*IAB category is mandatory on the Reseller side, which enforces industry separation. So there is no need to set separation rules here*.)
- There is a ***drop-down selector*** where you select the Reseller that you wish to connect to. *The reseller must already exist as a Reseller Organization*.

> [!TIP]
> **Tip:** For the **advertiser name**, use a name that clearly identifies the reseller. This will help you identify reseller advertisers in reporting.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Advertisers-reseller.png)