---
title: "Recognize and Capture Sales Opportunities"
slug: "recognize-and-capture-sales-opportunities"
updated: 2026-05-04T15:31:12Z
published: 2026-05-04T15:31:12Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Recognize and Capture Sales Opportunities

Use the tips below to increase your CPM.

> [!NOTE]
> Also see:
> 
> - [Contextual vs. Behavioral Targeting](/user/docs/contextual-vs-behavioral-targeting)
> - [Audience Segment (DMP) Targeting](/user/docs/audience-segments-targeting)

## Package your Inventory

Use [Station Tags](/user/docs/station-tags) to group your stations and/or podcasts into sellable buckets:

- Audience based.
- Content based.
- Genre based.

For podcasts, compare your impressions data from Station Tags with Podcast Metrics Lineups downloads.

## Use Demo and Behavioral Targeting

Use [audience segments targeting](/user/docs/audience-segments-targeting) for accurate demo and behavioral targeting.

### TruAudience: IP-based, U.S. Only

- Provides a list of pre-populated audience segments.
- Triton maps your listeners' IP address with the IP collected on the TruAudience segments.
- Reach the listeners your advertiser is looking for on both podcasts and in-stream:
  - Purchase intent.
  - Age.
  - Household Income (HHI).
  - and more.
- Available for both targeting and forecasting.

### External DMP: Usually Cookie-based, best for In-stream

If you use an [external DMP](/user/docs/dmp-settings), you can create your audience segments within your DMP and push them to TAP for targeting and forecasting purposes.

- Most external DMPs offer a combination of first and third-party data.
- Answer to your advertiser niche-targeting needs while catering to your listeners' experience by delivering the most relevant ads to them.

## Content and Position Targeting

Use [selective targeting](/user/docs/creating-flight-targeting-rules) that is most appropriate for each delivery type.

#### Podcast:

- Episode published date or age:
  - Allows different pricing between back catalog and recent content.
- First and last position within an ad break:
  - Premium placement, hence higher CPM opportunity.
- Station Tags (see above).

#### In-stream:

- First position within an ad break:
  - Premium placement, hence higher CPM opportunity.
- Station Tags (see above).
- Content tags:
  - Target a specific show, topic or even host using content targeting cue points.
  - Premium placements as advertisers are guaranteed their product will be placed alongside very specific content which matches their targeted customers.