---
title: "Reach Extension Contract Negotiations"
slug: "reach-extension-contract-negotiations"
tags: ["Reach Extension"]
updated: 2026-04-28T18:27:01Z
published: 2026-04-28T18:27:01Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reach Extension Contract Negotiations

During [Reach Extension](/user/docs/reach-extension) contract negotiations, the [owner and reseller](/user/docs/en/reach-extension#terminology) should deliberate on inventory levels, delivery terms, and other contractual obligations.

This feature is only available to publishers and resellers using the optional Reach Extension feature.

> [!NOTE]
> Also see:
> 
> - [Resell Inventory with Reach Extension](/user/docs/reach-extension)
> - [Troubleshoot Reach Extension](/user/docs/troubleshoot-reach-extension)

> [!WARNING]
> If the reseller sets their flight parameters outside the Owner’s allocated inventory settings, the Reseller flight will not deliver.

## Content Type

How the ad requests are made on the Owner’s inventory.

- Live (stations)
- Podcast
- OnDemand

## Position

- Pre-rolls
- Mid-rolls
- Post-rolls (only available for podcasts)
- Combination

## Priority

- Owner’s allocated inventory set to allow the Reseller’s flights to compete with the Owner’s own direct flights. (This is recommended if the Reseller is selling inventory and Owner is not.)
- Owner’s allocated inventory set to have the Reseller deliver at a bulk priority. (This is common if the Reseller is selling the Owner’s remnant inventory.)

## Targeting

> [!NOTE]
> The Reseller will create a contract for each type of content, so the Owner can allocate inventory accordingly.

- Content:
  - RON (run-of-Network)
  - Standalone station/podcast
  - Categories (grouping via station tags)
  - Markets
- Listener:
  - Geolocation
  - Player
  - Audience (via DMP)
- Time
  - Days of the week
  - Time of day

## Time Frame

- Specific time frame: start and end date of the contract.
- Indefinite period: start date is needed, but end date is optional.

## Impression Goal

- Specific amount of impressions: the owner will need to pull a forecast based on the agreed targeting (see above) before committing to an impression goal.
- Open inventory: no specific goal defined; the Reseller will sell what they need.

## Restrictions on Owner Side

- Industry separation rules:
  - In [Triton Settings](https://settings.tritondigital.com/advertising/separation): What are the rules set on the Owner’s inventory in terms of Industry separation per ad break? This should include the advertiser’s rule.
- Ad quality rules:
  - In [TAP settings](https://triton-ad-platform.tritondigital.com/settings/ad-quality): Are there any IAB categories blocked from running on any of the Owner’s inventory?
- Podcast exclusivity rules:
  - In [TAP settings](https://triton-ad-platform.tritondigital.com/settings/ad-quality): Are there any IAB categories blocked from running on any of the Owner’s podcasts, and during the time period of the contract?

## Rate

- CPM rate: how much will the Reseller pay the Owner for each impression delivered on the Owner’s inventory?