---
title: "No Goal Flights"
slug: "no-goal-flights"
updated: 2025-10-09T15:06:08Z
published: 2025-10-09T15:06:08Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# No Goal Flights

You have the option of creating a flight with no impression goal by selecting **No goal** when creating a flight instead of entering a goal value.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Flight-no-goal.png)

This turns the flight into an unreserved inventory flight that is not taken into account in forecasting as a competing flight. Since **No goal** flights do not reserve inventory, they have no effect on the impression goals of other flights. **However, a No Goal flight can affect the delivery of other flights with the same or lower priority.** For details, see [How Ad Selection Works](/v1/docs/how-ad-selection-works).

Note that **Pacing**options are not available when **No goal** is selected.

Reasons for creating a **No goal** flight can include:

- The flight is a [filler flight](/v1/docs/filler).
- You want an always-on flight that does not reserve inventory. This is a typical use-case for a sponsorship flight, in which you want the sponsored flight to always have top priority. If you do not select "No goal" with a sponsored flight, the flight will only function as a top-priority sponsored flight until its daily goal is reached, at which point it will stop delivering for the rest of the day.

> [!TIP]
> While not a requirement, Triton Digital recommends you create **No Goal** flights within their own campaigns instead of mixing goal-based and "No goal" flights in the same campaign. Doing so makes reporting and OTI readings easier to understand.

> [!NOTE]
> Selecting No Goal can affect how flights with **Programmatic** priority type deliver. For more information see [Creating a Flight](/user/docs/creating-a-flight#flight-priority-and-pacing).