---
title: "No Goal Flights"
slug: "no-goal-flights"
updated: 2026-09-21T14:39:59Z
published: 2026-09-21T14:39:59Z
canonical: "help.tritondigital.com/no-goal-flights"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# No Goal Flights

You have the option of creating a flight with no impression goal by selecting **No goal** when creating a flight instead of entering a goal value.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Flight-no-goal.png?sv=2026-02-06&spr=https&st=2026-10-14T16%3A57%3A36Z&se=2026-10-14T17%3A57%3A36Z&sr=c&sp=r&sig=8qeuUYsSzSIhZ%2BZvrq27MnlLJb%2B9Kq0TcCKaKxA6P2k%3D)

This turns the flight into an unreserved inventory flight that is not taken into account in forecasting as a competing flight. Since **No goal** flights do not reserve inventory, they have no effect on the impression goals of other flights. However, a **No goa**l flight can affect the delivery of other flights with the same or lower priority. For details, see [How Ad Selection Works](/user/docs/how-ad-selection-works).

Note that **Pacing** options are not available when **No goal** is selected.

Reasons for creating a **No goal** flight can include:

- The flight is a [filler flight](/user/docs/filler).
- You want an always-on flight that does not reserve inventory. This is a typical use-case for a sponsorship flight, in which you want the sponsored flight to always have top priority. If you do not select "No goal" with a sponsored flight, the flight will only function as a top-priority sponsored flight until its daily goal is reached, at which point it will stop delivering for the rest of the day.

> [!TIP]
> While not a requirement, Triton Digital recommends you create **No goal** flights within their own campaigns instead of mixing goal-based and **No goal** flights in the same campaign. Doing so makes reporting and [OTI](/user/docs/new-tap-user-guide-glossary#oti) readings easier to understand.

> [!NOTE]
> Selecting No Goal can affect how flights with **Programmatic** priority type deliver. For more information see [Create a Flight](/user/docs/creating-a-flight).