Podcast Metrics Industry measurement tools provide comparison data for the overall podcast industry market (“total market”) as measured by Triton Digital.
The Podcast Metrics Industry tools provide a means for publishers to compare their Podcast Metrics data to the overall podcast industry market. It includes the following tools:
Composition
Provides an understanding of the overall industry from a trend/industry insight point of view.
Indicates how a publisher’s listenership compares to the industry overall.
Can be viewed by geography, device, player, etc.
Market Share
Shows the publisher’s share of the total market, which can be viewed by geography, device, player, etc.
