How does Triton Digital identify listeners?

  • Published on Jul 4, 2025
  • 1 minute(s) read
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The short answer to the question of how does Triton Digital identify listeners for TAP and other services is this:

Listeners are identified in multiple ways, including:

  • Listener ID is matched to a mobile ad ID.

  • Listener ID is assigned by a web cookie.

  • A session-based Listener ID is assigned by Triton when no other ID is available.

For a more in-depth explanation, see How TAP's Frequency Caps Work.