Omny Studio collects metrics about your podcast downloads.
Also see:
You can view download analytics at a few levels:
Organization analytics: For multiple programs, with stats for every episode of every program. Example: a large podcast network or radio station.
Network analytics: The same metrics as Organization analytics for the programs assigned to a network.
Program analytics: Stats for every clip in a program. Use this view to get downloads by playlist.
Clip > Analytics: Metrics for a clip.
You can change the date range for your download analytics by selecting dates manually or selecting pre-set date ranges. Download analytics are in your local timezone. There may be some discrepancies for a date range crossing a daylight savings change.
Metrics
Each section in Omny Studio analytics is laid out in the same basic format. Here is a breakdown of what each section means.
Clip downloads during period
The total number of downloads for every piece of audio in the selected area (organization, program, playlist or single clip).
Estimated unique listeners
An estimated number of unique users who downloaded for the selected time period (up to a maximum of 31 days). This is an IAB metric which measures unique user agent and IP address combinations. For details, see Estimated Unique Listeners.
Most downloaded
A list of all the audio at the level of the organization, network, or program you are viewing analytics for showing the download number for each clip. By default this list is arranged from highest to lowest, but you can change it to lowest to highest by clicking the arrow next to Downloads. This is not available in Clip > Analytics.
Playback destinations
How the clip was listened to. The most common methods are through the podcast feed and an embedded website widget.
In the Sources tab, Direct MP3 includes any download that we were not able to categorize. These downloads usually come from custom apps or embeds that use Omny Studio's APIs to fetch the audio download URL.
In the Embed Sites tab, N/A includes all websites which Omny Studio is not able to identify, whether due to browser or site security/privacy reasons.
Apps
Which apps or directories have been used to listen to your content. This is particularly useful to know because you can organize your content based on what the most popular platforms are among your listeners. For example, if you’re planning on building a mobile app for your network, you’ll be able to see what percentage of your listeners use Android or iOS.
Platforms
Which operating systems were used.
Devices
What specific devices listeners are using. Listener data such as this is particularly useful when approaching advertisers or sponsors for your podcast.
Device type
What kind of devices were used, for example, mobile, desktop or smart speakers.
Geography
Where in the world people have listened to your content, displayed by country in order of highest to lowest number of listens. Click on the country to see a breakdown of how many listens you've had by city.
Measuring Analytics of a Shared Clip
Omny Studio measures download analytics of shared clips differently:
Clip > Analytics: Includes downloads from all programs and playlists that use the shared clip.
Program analytics: Includes downloads of shared clips from any playlist in the program.