Data Reporting

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Calculation Granularity

All time-based calculations are based in whole seconds and are then expressed in hours or minutes.

Reporting Periods and Formats

Podcast Metrics reports data on a per day basis using the UTC time zone. The time range can be customized to provide metrics aggregated for a longer period of time, and reports can be viewed in a web application or exported in an Excel format.

The Podcast Metrics Reports list average weekly downloads over a four-week period, averaging and rounding the total downloads of each of the four weeks. The reports are available on the Triton Digital website at https://www.tritondigital.com/resources/podcast-reports.

Time Zone Normalization and Geolocation Procedures

Podcast Metrics data is reported based on the UTC Time Zone, and the digital audio measurement data is either collected or converted to UTC time.

Geolocation is done either at Triton by leveraging a third-party service, using IP to city/region/country localization, or provided by the CDN/CMS as part of the log files.

Hyping/Failure

Where applicable, Triton Digital shall footnote in published Global reports where there are known technical difficulties or hyping actions (i.e. power failure lasting multiple days, a natural disaster, publishers or networks offering cash incentives for listening for a certain period of time, etc.).

Quality Control

Potential clients undergo an initial business partner qualification process prior to gaining access to Triton Digital’s services and reported metrics.

Triton Digital partners with geolocation vendors, CDNs, and industry organizations that provide invalid traffic filtration lists that are critical to our measurement services.

Furthermore, daily, weekly and monthly automated and manual data reviews are conducted to ensure the accuracy and completeness of the reported data.

Reissued Data and Notifications

Triton Digital will reissue a report whenever an error or omission is discovered that affects any reported metric by more than 5%.

If such change affects the public report(s), Triton Digital will communicate the error or modification to clients via email or the Triton Digital website.

Clients will be notified via email should there be any changes in methodology that may affect the overall measurement of the reported metrics.

Data Retention

As it relates to the in-scope services of this DOM, Triton Digital retains the detailed records of the sessions and the aggregated reports for a minimum of 13 months.