--- title: "Deals for Ad Networks" slug: "deals-for-ad-networks-tap" updated: 2026-02-06T15:52:23Z published: 2026-02-06T15:52:23Z --- > ## Documentation Index > Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt > Use this file to discover all available pages before exploring further. # Deals for Ad Networks Once you have the deal arrangements worked out with the buyer, you can add the deal in TAP Programmatic. > [!NOTE] > Also see: > > - [TAP Programmatic for Ad Networks introduction video](/user/docs/introducing-tap-programmatic#tap-programmatic-for-ad-networks) > - [TAP Programmatic Packages](/user/docs/packages-tap) > - [TAP Programmatic Deals for Publishers](/user/docs/deals-for-publishers) > - [TAP Programmatic Glossary](/user/docs/tap-prog-glossary) ![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Deals-adnet-overview.png) ## Create a Deal 1. Go to the **Programmatic** function in TAP. On the **Deals** tab, click **+New deal**. The **New Deal** form appears. 2. Enter the**relevant information** according to the [details](/docs/deals-for-ad-networks-tap#deal-details) described below. 3. Click **Create deal**. A confirmation message is displayed. 4. Communicate the **Deal ID** (found in the Deal overview) to the buyer so they can target it in their campaign. ![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Deals-deal-id.png) ## Non-USD Currencies The default currency for deals, packages, and open marketplace rules is USD (United States dollars), but you have the option to specify a different currency when setting floor prices. This is useful when transacting with buyers who operate in currencies other than USD. When you select a currency other than USD, all auctions and transactions are still executed in USD. TAP Programmatic converts floor prices on-the-fly during the bidding process using the daily exchange rate. This reduces the risk of bid rejections caused when exchange rate volatility pushes bids below the floor price. Invoicing and payments remain unchanged. The floor currency can be changed at any time for deals and open marketplaces. However: - You cannot change the currency of an Ad Network package's when its status is Active. - Ad Network deals must use the same currency as the packages they are tied to. ## Deal Details ### Deal Name - Enter a name for the deal. ### Start Date, End Date - Enter the start and end dates for the deal. These dates are mandatory. If you archive a deal before its end date, the deal is de-activated. - Enter a custom start date – within the next 365 days – or click the **Start today** preset to enter today’s date. - Enter a custom end date – up to three years after the current date (today) – or choose from one of the presets on the drop-down list. ### Sales Contact, Sales Contact Email - Enter the name and email address of sales contact at the buyer. ### Notes - Enter useful details about the deal. Examples: agreement number, other contacts at the buyer. ## Buyer & Priority ### Demand Platform - Select the DSP used by the buyer for which you are creating this deal. Once the deal is created, you cannot change the demand platform selection. - See [Demand Platform Deal Notes](/user/docs/demand-platform-deal-notes) for information specific to some demand platforms. ### Buyer Seat - Select **All** to create an *evergreen deal*, in which all buyers for the selected partner are eligible to bid on the inventory. - Select **Specific seat** to enter the seat identifier of the buyer’s seat with their DSP. Request this information from the buyer for which you are creating this Deal. ## Price ### Auction Type - Choose [**First Price**](/user/docs/glossary-of-terms#first-price), [**Second Price**](/user/docs/glossary-of-terms#second-price) or [**Fixed Price**](/user/docs/glossary-of-terms#fixed-price)**.** - Best-practice: If using **Second Price**, enter a **Soft Floor**that is higher than **Floor**. Otherwise, the **Floor**price is used if there is only one bidder. ### Floor - The *floor* is the lowest price that Triton accepts in an auction. It rejects bids below the floor. - The floor overrides existing floor rules. It can be set higher or lower. - Specify an amount with two decimal points of precision, to the cent. Example: For $1.25, enter "1.25" (without quotes). ### Soft Floor - In a second-price auction, the *soft floor* is the effective floor price when there is only one bid. It must be equal to or higher than the floor price. - Example: In a second-price auction where the floor is $4.00 and the soft floor is $5.00, if only one buyer makes a bid, that bid must be $5.00 or more. If there are multiple buyers making bids, then the eligible bids can be $4.00 or more. - Soft floor only appears when **Second Price** is selected as the auction type. - Specify the soft floor amount with two decimal points of precision, to the cent. Example: For $1.25, enter "1.25" (without quotes). ## Packages Select **Add packages** to select from a list of existing [packages](/user/docs/packages-ad-networks-tap). ## Targeting Create **Content targeting** and **Listener targeting** rules. The targeting rules work the same way as they do for [TAP's flight targeting rules](/user/docs/creating-flight-targeting-rules) although with a few small differences. For example: - In Deals content targeting, the **station/podcast genre** is specific to the IAB content taxonomy 2.0. - Deals content targeting includes **station/podcast language**. - Deals content targeting includes more options under "**Other**." - Deals listener targeting includes [Addressable impressions](/user/docs/addressable-impressions). > [!NOTE] > Deals targeting does not include Time targeting. ## Advanced Options ### Ignore Bidder Seat Select **Ignore bidder seat** if you want to allow bids on the deal from all of your available buyers and not just the seat ID assigned to the deal. ## Deal Synchronization TAP Programmatic automatically synchronizes deals with some demand partners, including DV360 and The Trade Desk. This synchronization information appears on the right-hand side of the deal page in **Deal synchronization.** If a synchronization problem occurs, an informative error message appears. You can use the error message to troubleshoot any synchronization issues with your deal. ![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Deal-sync.png)